Followers, Friends, and Likes. Oh My!! Engagement is a Social Lie.

via And Now, I Unfollow Thee – The New York Times

Take it all “with a grain of salt…”

More help for the Nverts. TechWite dashes another social myth!

The brilliant analysts of Wall Street, looking for better ways to blow more air into the bubble of Social media believe that “engagement” is everything. But what is it?


“Engagement*” – Catch word for ‘user involvement’ –  the popularity of your web site, application, social feed, page, etc. “Engagement” supersedes “eyeballs”: the number of people who looked at a page. Engagement sounds more scientific, and is therefore more useful to analysts, stock brokers, and journalists in declaring the success or failure of an online campaign, and especially in applying a monetary value and potential for advertising revenue. But unfortunately, there is no standard “measure” of engagement. Is it: How many members have signed up? “Daily Views” of a page, or video? **  How many times they ‘click’ from one page to an advertisement? How many “likes” they post for your business on Facebook? How many “friends”, how many “followers”, how many? How many? And how many of those are even real???


Wake up world. This is all vapor. Not even the kind of vapor you can inhale.

Today’s lesson is easy: Whatever anyone tells you about the popularity and massive use of a site, page, or “social network” is probably not (I’m being kind here…) exactly what is going on. Review your own experience with social. You are a VALID user. Your experience is probably not much different than anyone else’s. Think about it:

  • Facebook—In spite of the many ads you can now find all over “your” Facebook, how many times have you ever actually used one of those ads to make a purchase? Have you? Tell me!
  • YouTube, Web Pages, and elsewhere—The pop-up ad on the web page, do you want to see it? Or skip it?
  • Twitter—Poor Twitter. I like Twitter. Do you choose to read Tweets that Twitter inserts in your feed? Do you have any idea where they come from? Can you really keep up with the tweets of the 50 Twitter feeds you follow? 150? 500? Do you think those people who claim to follow over a thousand other Twitter feeds ever even LOOK at the tweets?? How do you feel about being followed by all those robots and porn sites?
  • Instagram – More robots and porn sites. More opportunities to buy followers.
  • Followers – That’s right, you want to have a popular Twitter feed or Instagram?? Buy yourself 10,000 followers. Or more. It doesn’t cost that much.*** We are really talking about a hall of mirrors here.

You can read more about it using the links below. I won’t waste more words. I want to get off my computer now because I have a real book I am reading. One made with paper. Seriously. So, because it means nothing:

  • Don’t follow me on Twitter!
  • Don’t like my Facebook page!
  • Don’t follow me on Instagram!

Peace Out,

—TW 


(Links below open in a new window.)

*Engagement (Rate)
Trackmaven – Engagement Rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement rate include users’ comments, shares, and likes. <http://trackmaven.com/marketing-dictionary/engagement-rate/>

“4 Instagram Analytics Tools for Your Business”, HootSuite, <https://blog.hootsuite.com/instagram-analytics-tools-business/>

**Daily Views
“Snapchat Video Traffic Has Caught Up With Facebook”, Fortune <http://fortune.com/2016/03/01/snapchat-facebook-video-views-2/>

“Facebook Daily Views get New Metrics”, International Business Times <http://www.ibtimes.com/facebook-inc-fb-daily-video-views-get-new-metrics-publishers-2342825>

***Buy Followers:
“Big Business: Buying Fake Instagram Followers”, Huffington Post,<http://www.huffingtonpost.com/shayla-r-price/big-business-buying-fake_b_6322362.html>

That VR is so hot right now.

VR3


VR is HOT right now. Do you know why? You probably see those goofy goggles and imagine some gamer shooting aliens. That is WAY off. The whole VR world has changed. TechWite helps you understand how.


  • “Old VR” – Think of Google Maps “Street View”—flat, boring…
    • 2D – although you can “move”, the images have no depth.
    • Viewed through a porthole – big screen, little screen, it’s still like a submarine.
    • Controlled manually – by a keyboard, joystick, or game controller. It kind of works, but it’s not like being there.
    • Still images create the 360 degree “dead” world
    • No interaction with anything “in” the images
  • “New VR” – Think of Star Trek TNG’s “Holodeck”—mind blowing, you are there!
    • 3D – What you see has depth, you can see “around” objects
    • It Devours your vision – that’s what those goofy headsets are for- everything you see is part of the VR world. Add stereo sound, and that’s why it’s called “immersive”. You are in it!
    • Controlled by your movement – Turn your head to the right, you see what is on your right in the VR world. Look up, look down, ditto. This alone is a bit of a shock the first time you experience it!
    • Content can be 3D 360 degree video – Want to go for a helicopter ride over Manhattan? Be sure to hold on to something before you look down!

That’s just the beginning. Size, gravity, time – they can’t stop you. Examples:

  • RTVR – Like drones? Be one. Experience flying, in Real Time Virtual Reality
  • Remember Fantastic Voyage? You are now a tiny submarine inside a living human body. Explore the arteries and veins and organs. You see this, and experience it.

There’s so much to learn about this, to think about. Fortunately, the Tech media is all over it. (Links for you, below.) Start reading about it. But no words can do this justice, you must experience it. Get some Google Goggles, get the New York Times app for your iPhone or Android, and download one of the demos. Then take some time to imagine the possibility of experiencing the impossible.

—TW

via TidBits On the iPhone, Virtual Reality Is Unofficially Real

via AirWatch Blog  5 Epic Examples of Business Using Virtual Reality

via Google Filed Patent For Injecting A Device Directly Into Your Eyeball To Improve Vision – Forbes —Yes, another suggestion that we are not that far from “The Matrix”.

via Augmented and Virtual Reality: A New Vision – Deloitte CIO – WSJ

via Virtual Reality Therapy: Treating The Global Mental Health Crisis | TechCrunch.

via Samsung Announces Gear 360, a New Virtual Reality Camera – The New York Times.

 

How to Fix Persistent Apple Calendar Entries

Icon_Calendar1Meetings, appointments, reminders—if you’ve put Apple’s iCloud Calendar to good use for awhile, you probably have lots of old Calendar events, maybe years, maybe decades of old events. You are paying for that storage with your money, and for the processor overhead with your time. And…do you really want the NSA to have access to all this? You should clean it up. It’s the past. Let it go! But how?

This is Apple, so it should be easy, right? Well, yes, but friends, this is one of those rare potholes in the normally smooth road of the Apple ecosystem. Apple will help you hide your old Calendar entries, but we want to DELETE, and just locating information on deleting them requires an epic effort worthy of a Homer narrative. For you, TechWite provides the “Cliff’s Notes” shortcut to the answers:

🙈  The iCloud Ostrich Method

iCloud_hide_events

Hide old events in iCloud: Click the Gear icon for Preferences… > Advanced > Old Events. But they are still there.  We want to DELETE and in iCloud, that’s as good as it gets. On your Mac? Back when versions of OS X were named after BIG CATS, there was a similar option in Calendar > Preferences. That option is GONE.

SAre_you_sure_you_want_to_delete_this_event?top Making Sense—Warning: If you manually delete appointments ONE at a time, iCloud will try to send “updates” to all your meeting recipients. You may have hundreds or thousands of entries. Imagine the annoyed responses from old friends, lovers, family, and former work associates asking why you are cancelling a meeting in the PAST?? My advice: If you encounter this issue, and get queries, DON’T RESPOND.

Like the Labors of Hercules! The long, tedious, and frankly annoying search propelled as if by a motivational prophecy from the Delphic oracle—that this should be easier, this should be obvious, and if “The Steve” were here, this simply would not be a problem.

iCloud: Advanced Calendar and iCal troubleshooting

The most common causes for data-based issues with Calendar are:

  • Unreadable or incompatible calendar data.
  • Reoccurring calendar events that have no end date (such as birthdays).
  • Duplicate events.
  • An excess of calendar events that happened in the past (especially those that were previously synced from another calendar client).

Any of these conditions could be the cause of your issues with Calendar in OS X (or iCal) and iCloud.

Well thanks Apple! And in that most important article, Apple explains how to perform all kinds of maintenance on your Calendars, backing up, disconnecting from iCloud and other services, cleaning up, and restoring. I leave that work to you, reader.

…to delete those old entries, I provide the two answers:

  1. Delete Entries in Macintosh Calendar App: In the search bar, type “.“—a single period—and press <Return>. This will produce a search response list of ALL your entries, which you may then select (using the various select options that you know how to use, right?) and <Delete>. (This still has the issue with sending “updates” to recipients, so be careful. Otherwise, go to #2, below.)
    [BTW: Can you do this in iCloud? I can’t even find the Search Bar in iCloud. Where is it??]
  2. Use a 3rd Party Macintosh Calendar Tool: Download a more capable Calendar replacement, or a Calendar utility. These will do the work for you that Apple has abandoned. I recommend BusyCal. You can download the free trial, and use it to batch clean your calendar using their wonderful List View of calendar entries. You may like it so much that you decide to buy it. (I did!)

And there you have it.  Peace Out.—TW

 

Forecast CLOUDY For IT Jobs and Vendors

AWS_sysadminWake up and smell the drought. IT infrastructure jobs fast evaporating…

via The Morning Download: Cloud’s Impact on Traditional IT Vendors Looks Increasingly Serious, JPMorgan Chase Says – The CIO Report – WSJ

“41.6% of corporate workloads at big companies are expected to be running in the public cloud within the next five years, up from 16.2% today.”

Hey, this is no happy blog post. Techwite wants to help, Techwite wants to be positive. And Techwite also wants to speak the truth. Sometimes that means taking a look at what is happening and discussing it. If that’s not for you, skip this. I’ll have a Tip soon about iCloud Calendars. Otherwise, if you have more information or comments about this post, join in.—TW 

Make no mistake, moving to “the cloud” is part of a trend to shift as much of corporate IT as possible into a commodity subscription service, like electricity.  Billed monthly by volume used, managed offsite, no local server upgrades or software updates, maintained by somebody else. The WSJ article referenced here concerns itself chiefly with the effect on the investment world of mega-cloud vendors Microsoft and Amazon on their smaller rivals Oracle and IBM. But from a human standpoint, your local IT, your local data center, your local administrator, your local Help Desk, THEY (and if you are one of these people, I am talking about you)—ARE ALL GOING AWAY.

“Hybrid Cloud” and “Middleman” Hosting is a stepping stone. You’re company isn’t putting everything in the Cloud? Not yet? Accenture, IBM, Dell—somebody like that—can take care of your local IT administration requirements! They’ll manage your relationship with Microsoft, and for now you can tell everyone you are “going to Office 365” although technically, you’re not. (That would be using Microsoft totally as your host for Office…)

Your IT Infrastructure Director may optimistically tell you, “Don’t worry, we’ll need someone to engage in ‘vendor management‘, someone who understands Infrastructure…, and heck, if you get on well with them, maybe you can work for the hosting vendor!”

If you know your stuff, you can probably point out that your “hosting vendor” is missing the boat with Microsoft Exchange backups, mobile security, a proprietary and non-standard archive solution that “locks you in”, and inefficient mail routing. But how long will that save your job if you are seen as a bump in the road to “the full Cloud”? And will that endear you to your potential new employer? Remember, the CIO wants his IT Infrastructure to be as easy to manage and replace as an iPad.

Meanwhile, the data center/hosting company is getting squeezed on both ends and trying to survive a similar change. How long can they compete with their big brother—and former mentor? Does anyone need a middle man?? Your Account Manager’s boss is telling him, “Don’t worry, we’ll probably get absorbed by Microsoft. And either way, you can probably work for them!”

We are seeing a massive consolidation and centralization of data and processing, and elimination of jobs. In addition to the stripping of jobs as the infrastructure ascends to the cloud, much of the work that was outsourced to cheaper labor sources will soon be automated—think robots and “chatbots“. There are going to be fewer and fewer jobs in IT Infrastructure. (Coincidentally,  last week the Verizon strike provided an example of this shift:  The Verizon Strike Signals a Larger Economic Battle.)

What about the people? The overall trend is clear for companies, especially large companies, and service organizations. But what about at the individual level? The level of the gal or guy in IT today? IT is the “service economy” equivalent of the Detroit factory job in the manufacturing economy of 20 years ago. This is just the beginning. Clearly there will be some jobs in hands-on management of Cloud services, such as AWS, and there is still time and opportunity for corporations and small businesses to hang onto that shred of control. As for other opportunities in IT? Infrastructure is going to shrink drastically or disappear altogether. That leaves software development. Web development, mobile apps, databases. The skills will be needed and they are constantly churning, so those who can stay on top of the latest development trends will likely stay employed.

Many of these trends are going to affect the rest of the economy as well. The Uberization of driving jobs will soon shift to autonomous cars and robot assisted shipping. Even the old saw about finding a job “flipping burgers” will not hold true for much longer. Where will people find work? That I would like to know.

“…we have to make sure that we have the kinds of policies here at home where we provide people with the skills they need to get the jobs that are available in the economy…”
US Treasury Secretary Jack Lew, interview with Kai Ryssdal, Marketplace

Yes, Jack, we need to be sure that people are trained up for those jobs. But what are those jobs? And where are they? Where are they?

— Techwite

Call me Ishmael. Call them Nverts.

 

They used to call it the “blog-o-sphere”—the world of bloggers. As blogs became less fashionable and Tweeting became all the rage, “Twitter-sphere” became “Twitter-verse”. (Because a Universe is BIGGER than a sphere, or planet, get it?) Then there’s “Facebook”, the number one tip-top destination, yea, the very Paris of the Internet. What do you call that?  “Facebook” obviously. To many people, Facebook is the Internet. (But, by the way, as India proved recently to Mark Zuckerberg, it’s not.But today, we’re not going there. Today, I want to identify the un-brainwashed masses, the unfettered few, the unsavvy, who don’t know, and maybe don’t care about all that social stuff, and who, in this wacky, world, wide, web may get misled or tripped up by their blissful ignorance. You know who they are, you might even be one of them. And heavens, they represent a whole spectrum of experience. We’ve got folks who founded the Internet, who pioneered it using America OnLine or CompuServe, who couldn’t tell a Snapchat from a Tinder. Even the savviest of ellipticals probably aren’t familiar with the most current and hippest of apps, whatever those may be this weekSo there are plenty of people out there who don’t know one thing or another about “social”, and I want to help them.

“Newb” suggests they are “new” to Social, but are joining the herd. Not what we are looking for.

“Social Media Luddite” has been used—that’s way too judgmental.

So to discuss the innocents in this overwhelming and over-rated world of Social Media, how do you refer to them? The collective mass of humanity who are not hip to “social media”. How do we refer to what Apple’s marketing used to call, “The Rest of Us?”

TechWite has the answer! First we identify their “place” as “the Nverse”. This is short for “Non-Social Universe”—”Nsphere” sounds pretty good too, but face it, a UNIVERSE is bigger than a SPHERE, and we need a lot of room. (And in this crazy, mixed up world, nothing is original. If you search, you’ll find #Nverse, meaning, who-knows-what? Some kind of reference to a Math equation? We don’t care.) Let’s keep moving forward.

Great. So who are the denizens of the Nverse? What do we call them? The answer is clear, they are Nverts—like Non-Social Internet Introverts, they turn away  from the social Internet. I love words, and I think this works! It’s not perfect. How many people know what a phub is anyway? A lot of research and effort went into creating that word. I like Nvert. If you have a better name for Nhabitants of the Nverse, tell me!

But why am I do doing this? What’s my point? Here. I read this on a web site recently:


“Currently, we have about 70,000 followers on Facebook and Twitter.  That’s 70,000 people that we can learn from and service on a daily basis.”*


Uh, no. Seriously. No, you can’t. Nverts, awaken! NO, THEY CAN’T LEARN FROM AND SERVICE Seventy Thousand of them ON A DAILY BASIS.

There is a certain naïveté, a hubris in that statement. The world has not changed that much. A small company, well-staffed by super-smart well-parented and motivated and energetic staff, may “learn from, and service” some of their customers who “follow them” on Facebook and Twitter. But 70,000? Uh uh.

I have a Twitter feed, I use Instagram, I write a blog. It’s “reality check” time for the Nverse.

—TechWite

P.S. Happy Tenth Birthday Twitter!!

*Today I’m not going to follow good journalistic practice and tell you where I got this quote because I don’t want to drive more traffic to their site. Who knows how many more followers they can learn from before they implode with information!

Just Another Facebook Thing on Instagram

via Photo Taking, Editing and Sharing | Instagram Help Center

Instagram_noDesktop

I like being able to post things quickly. I like being able to share things online. I like when different tools from different companies run on different systems from different companies and work well.


“Instagram” – A photo app for mobile devices that posts pictures on the Internet. As in “Instantly”, and from the ancient photographic device the “Kodak Instamatic Camera“, and “gram” as in the ancient electronic communication tool the “telegram”. The name suggests, “Instantly sending a photograph electronically.” Not: fiddling around, copying files, and all that…


Some things, I don’t like.

I don’t like the way Facebook controls the Instagram API, guarding it jealously, and making it hard to post Instagrams if you are not using the Instagram app. And definitely if you would like to do it from a DESKTOP computer, i.e. “dinosaur technology”, “platform of the previous Millennium”, etc.—in other words, “not a mobile advertisement device”. (This is old news if you’ve been Instagramming for awhile. I came late to Instagram mainly because I didn’t want to use it after it became part of Facebook—right as I was letting the tumbleweeds blow down the sandy main street of my Facebook page on the Internet.)

So, Okay. I’ll work around this. I’ll move files, and copy and paste, and upload, blah, blah, blah. I’ll use IFTTT. I’ll do what it takes and I’m going to send photos to my blog from Instagram. So there!

This is part of the Zberging of the Internet. It’s gonna work the way “The Mark” wants gosh darn it, or it isn’t going to work!

—TechWite

IPad Quirky? Unstable? Manage your storage!

Former colleague Cary, asked about her unstable iPad. TechWite responds…

Your iPad, like most any other computing device, has a limited amount of storage.  You may recall when you bought it reading or hearing that it had: 16 Gig, 64 Gig, 128 Gig (Gigabytes) of storage. Depending on what you do with it, the space on your iPad gets used by: photos, songs, movies, books, and everything else. If it gets slow, undependable, crashes, or won’t install the latest iOS update, chances are that space (whatever it was originally) is all “filled up”. A trip to visit your local Apple Store, or Apple Dealer, or friendly, knowledgeable consultant may be in order. But before you do that, you can try clearing out some space yourself.

“What was a lot then, is nothing now.” —Christo’s 2nd Law of Computing

What’s a Gig? A Gigabyte is a thousand Megabytes. What’s a Megabyte? In the PaleoMac days of the PC revolution BI (Before iOS), early adopters and PC enthusiasts liked to throw around numbers the way auto afficianados today talk about the doomed-wheeled-hunks-of-metal-and-plastic that will soon be replaced by autonomous cars. Those PaleoGeeks made hilarious comments like, “I upgraded my Mac to 512K RAM and bought an external 10Meg SCSI Hyperdrive.” If you’re a Facebook user, or an “elliptical” (as the media calls this new generation), you don’t care, and it doesn’t matter. Forget about it.

As always in capitalism and technology: more is better. When you buy your next Apple device, try to get the one that has *more*. Eventually, even that won’t be enough, but for now, that’s all you need to know.

To get started, the Settings app is the place to go. Open it, and follow along…

Step 1 – Check Storage

Settings > General > Storage & iCloud Usage

This will take you to a panel that displays your “Used” and “Available” storage (below). There is no hard and fast rule here, but you want the “Available” number to be big. (If it is already 5 Gig or more, then storage is probably *not* what is causing your problems.) Next, let’s make more storage available by getting rid of stuff that no longer serves you.

Step 2 – Manage Storage

Tap Manage Storage…
It may take some time for your device to fill in the details of your “Storage” panel. Be patient. Eventually, you will get a list—sorted from biggest data usage to smallest—of your apps and how much storage they use. You can go through all of these apps, but you are going to get the best results by working on the apps at the top of the list, which are usually Music, Videos, and Photos (below).

Step 3 – Identify and Delete Songs that no Longer Serve You
Tap Music:
You’ll get a list of all the music on your iPad, grouped by Artist, Album, and Song. You can start deleting right at this “top” level, and Delete all songs by one artist.

Tap on one Artist, and Slide to the LEFT, to reveal the “Delete” button.
Tap “Delete” to delete all the songs by that artist.

Don’t want to get rid of everything by that artist? Just want to delete one song? You can “drill down” and use the same method as above to Delete specific albums or songs. Below, we tap Artist “A.C.Newman” > Album “Shut Down the Streets” > Song “Encyclopedia of Classic Takedowns” and then Delete.

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Step 4 – Repeat, and Validate
Repeat this process to get rid of as much music as you want. You can then use the same process to Delete the space-eating data of other apps on your iPad. When you are done, check your storage again. (From Step 2, above)
Settings > General > Storage & iCloud Usage

Finally, power your iPad completely down and restart it. You remember how to do that, right?

  1. Hold the “Sleep/Wake” button down until the screen goes dark and you see the “Slide to Power Down” button on the screen.
  2. Slide to Power Down.
  3. After the iPad completely shuts down, wait 30 seconds, and power it back up. How? Hold down the Sleep/Wake button until the Apple logo appears.

NOW, with that extra space that you’ve saved, does your iPad behave better? If not, you could try re-installing the OS, but for most people, that means it’s probably time for a visit to your local Apple support person.

Thanks for stopping by,

—TechWite

This post was written (almost) entirely on an iPad using Evernote. Interested? Tell me.