Remember “blinking text” HTML on early websites?

At first glance, the gleaming refection that slides across the face of your iPad Home screen encouraging you to unlock it, might seem cool. It moves left to right, just the way your finger should! It shows you. How helpful. But later, reading the New York Times, you get distracted by movement on the screen. WTH?? Yep, that ad has a button with a moving “reflection”. One time across the screen I could maybe tolerate, but this thing zips across the screen every couple of seconds. Over and over.
Criminy, is my iPad going to look like Fremont Street?!