Monthly Archives: December 2014

Apple Flashback 1996: “Powered by Macintosh”

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Once upon a time, a long, long, time ago, Apple was a renegade. Corporate IT departments hated Apple because Macintoshes were different. Steve Jobs had been ousted from his own company, and Apple was floundering under a slow parade of unimaginative leadership. The media, smelling blood as Apple stumbled, piled on like a swarming mass of leeches on a fallen water buffalo, never mentioning Apple without also using the word, “beleaguered”.

“Evangelist” Guy Kawasaki, using a new and powerful marketing weapon called “the Internet”, and assisted by a ragtag band of Mac enthusiasts known as “EvangeListas”,  promoted the Mac and kept the spark of life in Apple until the eventual return of “the Steve” and the introduction of Apple’s premier “Think Different” product—the first iMac. Those of you who have only been using Macs for the last ten years or so may find this hard to believe, because Apple is such a successful consumer electronics company and its products are so awesome, but it nearly died, and that’s the truth.

I was an Evangelista, and now and then one of my ideas appeared on Guy’s Evangelist. We fought the good fight!

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