Apple Flashback 2002: The Paradox of The Steve

Apple Stores and Employees Under Fire

John Manzione, publisher of “a webzine that professes to ‘Celebrate The Mac!'” writes some OP ED about his less than enchanting experiences with staff at Apple Stores, including comments such as: “Steve Jobs lives in an Ivory Tower and doesn’t hear his customer’s frustrations.” Duh.

This is the paradox of THE STEVE. To keep Apple (in the current non-specific meaningless politic-speak vernacular) ‘moving forward’, Steve can’t look back at the slow Macs that won’t run Oh Ess Ten, or the hundreds and thousands of dollars of peripherals we own that don’t work with TEN, or the frustrations of the HUGE BASE of existing Mac users, at the cool OS 9 stuff that is missing from EX, or some of the really stupid ways that EX bumbles around its interface.

Steve can’t look back. He has to look forward. It’s his job to get us excited about the UNIQUE design of the new iMac, at the freedom and ease of wireless networking, and at the awesome capability of FREE software such as iTunes, iMovie, iPhoto, and iDVD. His is a forward-looking perspective reflecting the words of OUR PRESIDENT (Bush II), ‘I think we agree, the past is over.’

From UnpredictableMac Issue #41, March, 2002,
“It’s a new millennium.”

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