Sure, Steve Jobs called the iPad a “magical device”, and if you listen to the press, Apple is the Hogwarts of Technology. Here’s the old and new evidence compiled by the Ministry of Magic:
- “Reality Distortion Field” – The perception-bending mind trick of the late Headmaster, Steve Jobs, notorious for making Apple employees, industry pundits, the press, and anyone else who was close enough to listen, believe that something, some new product, some new idea, that wasn’t that hot, was really going to be the next big thing.
- “Halo Effect” – Attributed to the iPod, said to lift the sales of Apple’s other products, as if riding a broom, making even the Ron Weasley of the corporate desktop—the humble Macintosh—look good!
- “The Apple Effect” – Now, after decades of attributing rises and falls in the whole stock market to Apple’s price, and the company’s “inability to maintain the pace of innovation“, the analysts have coined this magical influence over the stock market, the “Apple Effect”.
Do not doubt that Apple is responsible for the rise and fall of the stock market. The New York Times has a cool graphic to prove it! (See Big Data Analysis, below.) I guess if you’re Tim Cook, it’s better than being “beleaguered”.
This is bad news though, because Apple stock has traded down this past week, causing the pundits and analysts to waste lots of ink (or these days, electrons) pontificating on the unlikely future of the most successful business in history. Oh, gosh, is it no longer a “growth stock”? Is it now become one of those boring old “value stocks”? This is a strategic question that must be answered! (At least for someone at Goldman Sachs.)
But does it matter to most of us? When Apple stock is selling at $100+ a share? Can Amir Average afford a few hundred shares when he is still not in the “one per cent?” Is it Growth? Or is it Value? And does it really matter?
You won’t hear this often from TechWite, but, I DON’T KNOW.