Category Archives: Analysis

Old Data Never Dies… đŸ€™

 

Ladders Bad Data

Date: September 3, 2017 at 8:00:43 AM EDT
Subject:Notice of Updated Terms of Use & Privacy Policy – September 2017
Reply-To: jobs

Somewhere, somebody is looking at a report about job hunters on “the Ladders”. My personal information there is obsolete. There’s a number in that report that represents my ancient sign up on their site as a participant and job seeker, that is bogus. Because? I am not a participant in “the Ladders”, nor an active member, nor a  job seeker, nor have I been for years.

Don’t they take any responsibility for the “freshness” of their data? Of course! They send out Policy and Terms of Use update notices. Obviously anyone who doesn’t respond is still a valid member, desires to remain on their roles, and agrees to the Policy changes. That’s how everyone expresses agreement right, by silence?

This is not just a “Ladders” issue; it’s another example of the convoluted backward logic and misleading or outright fraudulent data that permeates the Internet. It’s in a company’s interest to have more users, more members, more eyeballs, more job seekers. Those numbers are important—everyone knows they are inflated, don’t they? (THAT’s a rhetorical question. NO, I don’t think “they” do.)

A responsible Internet company will periodically roll-off and clear out that data (making the assumption that true data would be more valuable). Most even have a mechanism in place to do this. How? The former job seeker/member logs in and updates his/her information or maybe even closes the account.

But, relying on the user? Asking someone to clean up an old login they used more than a few years ago? This is worse than getting off a snail-mail catalog subscription, where you can usually call an 800 number! If the user has to login, or send mail from an old or non-existent email address, or go through an annoying and time-consuming password upgrade process? Too much work! It’s not happening.

If companies were serious about truthful data, they would make this process easy. How? Notify the user that the account is about to expire, and the data will be expunged or otherwise no longer considered “active”. No response: assume that the data should be cleared, and clear it!

They’d rather have bigger numbers. True data is good, but to these jokers more data is better. More members even if they are imaginary. The companies want your data, even if it is wrong, and they are getting more obstinate about keeping it.

đŸ€™đŸ»

— TechWite

(And no, I’m not nuts about this. Maybe someone has a reason not to be online and away for…a few months, or years? So put a mechanism in place to put everything in archive mode first, before it disappears permanantly. These issues are not that difficult.)

 

Advertisements

Clickbait is Killing the Internet

theattentionmerchants_coverDid that headline get your attention?
Did you click a link to get here? Why? What did you expect to see? Okay, sorry, that title was “clickbait”. I want you to read my blog. I want you to stop whatever you were doing and visit the TechWite site, so I created a sensational title. That was my motivation. What was yours? It’s worth thinking about…


ClickbaitDo we really need to define this? It is what it sounds like: A title, heading, or image designed to DISTRACT the web user from whatever s/he is doing, click a link, and “go” somewhere else.


Clickbait is often about advertising, the end result to get you to BUY something. But it’s also about EYEBALLS, to get you to look at an ad, push up the “readership” of a page, a video, or person, or site. It’s not just in Facebook and gawdawful “news” web sites like nj.com. It’s on LinkedIN.

HINT: If an article has “Steve Jobs” in the title, especially if it’s about “Tim Cook is NOT Steve Jobs” it’s clickbait. If it’s about Apple or some other company being doomed or “beleaguered” it’s clickbait.

Dishonest clickbait is infuriating.
Let’s say just because it sounds interesting, you click on one of those links, “The Five Worst Plastic Surgeries of Playboy Bunnies”. That GRABS your attention. But gosh, now you’re on a page with an article about lawnmowers! Where are the bunnies? Nope, not even the kind with long ears. You’ve been had. And somewhere, somebody gets to claim your click and say their link got you to look at a web page. This is getting so bad that on YouTube you’ll click on a link for one thing, and end up watching a video for something completely different. And before you know it, minutes, maybe hours, have gone by. Where? Can you remember what you watched? Do you know what a “black out” is? I’m inventing a new term today: “the CBO“- Clickbait Black Out. If you’ve experienced this, it’s time to take a look at your digital life.

Think before you click!
Internet people, TechWite—newly committed to spending less time in a browser—is not going to write a long essay about this. Not today. But TechWite will offer you some sage advice: Think before you click. It could save your life, a few minutes at a time. Think before you click. Take a couple of seconds before you take the bait. TRY to remember WHAT you were planning to do today. Be aware. Right here. Right now. And may you go for a walk, outside, in nature.

—TW

Want to know more? These links open in new windows, think before you click!!:

Partly covered as a topic in this book by Tim Wu, “The Attention Merchants“.

Or read or listen about it here:  How Free Web Content Traps People In An Abyss Of Ads And Clickbait : All Tech Considered : NPR

“Courage”, Innovation, and Headphone Jacks

 

screen-shot-2016-09-11-at-4-22-08-pmA word about “Courage”:
Phil. Seriously? At this particular date, with all of its significance, the word “courage” applied to the way people use their $600 telephone is a mind-jarring mis-use of English. Is this just another case of pandering to the drama of Ellipticals? They can deal with it. It’s just a freakin’ jack!!

The crazed, emotional rants in advance of the official product announcements were generally from people complaining that they don’t want to give up their wired headphones. You don’t have to give up your headphones. You lose the jack.

Read the details people.

  • The iPhone 7 comes with Apple lightning connector “Earpods”—you connect them to your phone with a “lightning” connector. (The same connector used for your power adapter.)
  • Apple also includes a little “dongle” to connect your current headphones using the Lightning port.
  • This only applies to iPhone 7 and newer Apple devices going forward.
  • For now, you can’t charge your phone and listen at the same time. Wow. Big inconvenience.

iMac 1998—What’s a Big Inconvenience?? The first friggin’ iMac was a Big Inconvenience!
The first iMac was the first Macintosh with USB connectors. Printers? Scanners? Modems? Hey, none of the old stuff worked!! You had to buy all kinds of new cables, adapters, and peripherals. USB was brand new. And mice? Thank you, Jonny Ive, who designed this crazy ROUND mouse (which became known as “the Hockey Puck“) that spawned a whole industry of replacements and add-ons because it was so useless. AND there was no floppy drive to install all the new drivers!! Gone! All those boxes and stacks of 3.5” floppies were now about as useful as…well, nothing. We didn’t call that “courage”, we called that “Steve Jobs fixing Apple”.


screen-shot-2016-09-11-at-4-22-51-pmAirPods?
As for the new wireless earbuds, airbuds, EarPods, AirPods, whatever…those beautifully designed Dyson-style, GI-Joe sized, mini-hairdryers will only work for people who can put them, and keep them in their ears. I can’t. Love the technology. Hate the shape.

Here I am giving away another brilliant idea again: “Pod Shapers”, a special adapter for the AirPod to hold it on your head because it won’t stay in your ear. Especially for the Boomer market, available in a range of fluorescent colors to make them little buggers easier to find!

To The Whiners—If you really hate Apple roping you into its eco-system and “forcing” you to go wireless and buy airbuds, EarPods…whatever, then go on, buy a Samsung. Just, make sure you also buy a fire extinguisher. 😎

—TechWite

 

Want a Private Facebook? Try #Slack

NYTimes: A Charming Alternative Universe of You, Your Friends and No News

http://www.nytimes.com/2016/08/18/technology/a-charming-alternative-universe-of-you-your-friends-and-no-news.html?smprod=nytcore-ipad&smid=nytcore-ipad-share

imageThe Times article (above) tempts with the idea of an alternative to the competitive, super-public, extrovert dominated world of fake friends and insincere “likes”. But, the NYT never seems to escape from that social norm, suggesting instead the candy sweet illusion of Instagram “Stories”.

Really?

TechWite says: Try Slack
Do you want a place online where you can share photos, web links, movies, and all that other stuff but not have it smeared with ads, streams of articles and media curated by robots, comments from people you don’t know, don’t remember, or want to forget? Do you want an app where you can have a private conversation (the “DM”—Direct Message—in Twitter becomes a “Private Channel” in Slack) with someone you already know, who is already participating in this place, and where you don’t have to use email to do it? And your team only has members that you want in it. Period.

Not “The Next Big Thing”—Better!
Yea, yea, yea, everyone tells you to use Slack for business, for software development projects, to integrate your two diverse companies that now have to merge their email systems and don’t have a common platform to work on, blah, blah. Blech!! I’m suggesting you, and a small group of real friends who want to plan your next bike trip, group vacation, backpacking adventure, etc. etc., create a Slack Team. Spend a little time and effort figuring out how Slack works. Yes, there are apps for iOS, Android, Windows, Mac, and POWB (plain old web browsers). And sure, there are tons of plug-ins and commercial upgrades and corporate tie-ins, but only if you want them. This is not “The Next Big Thing”—this is the thing you want to use to communicate and stay in touch with your REAL Friends and Family. The basic version is free.

Life is short. Create a team! Have fun!
These links open in a new window:
Create your own Slack Team:  https://slack.com
Join the public SlackBITS Team run by our friends at TidBITS: http://slackbits.herokuapp.com

Tell them TechWite sent you!

BTW: No, I have no commercial, financial, or stock interest in #Slack. But I am open to the possibility!

—Peace Out

Followers, Friends, and Likes. Oh My!! Engagement is a Social Lie.

via And Now, I Unfollow Thee – The New York Times

Take it all “with a grain of salt…”

More help for the Nverts. TechWite dashes another social myth!

The brilliant analysts of Wall Street, looking for better ways to blow more air into the bubble of Social media believe that “engagement” is everything. But what is it?


“Engagement*” – Catch word for ‘user involvement’ –  the popularity of your web site, application, social feed, page, etc. “Engagement” supersedes “eyeballs”: the number of people who looked at a page. Engagement sounds more scientific, and is therefore more useful to analysts, stock brokers, and journalists in declaring the success or failure of an online campaign, and especially in applying a monetary value and potential for advertising revenue. But unfortunately, there is no standard “measure” of engagement. Is it: How many members have signed up? “Daily Views” of a page, or video? **  How many times they ‘click’ from one page to an advertisement? How many “likes” they post for your business on Facebook? How many “friends”, how many “followers”, how many? How many? And how many of those are even real???


Wake up world. This is all vapor. Not even the kind of vapor you can inhale.

Today’s lesson is easy: Whatever anyone tells you about the popularity and massive use of a site, page, or “social network” is probably not (I’m being kind here…) exactly what is going on. Review your own experience with social. You are a VALID user. Your experience is probably not much different than anyone else’s. Think about it:

  • Facebook—In spite of the many ads you can now find all over “your” Facebook, how many times have you ever actually used one of those ads to make a purchase? Have you? Tell me!
  • YouTube, Web Pages, and elsewhere—The pop-up ad on the web page, do you want to see it? Or skip it?
  • Twitter—Poor Twitter. I like Twitter. Do you choose to read Tweets that Twitter inserts in your feed? Do you have any idea where they come from? Can you really keep up with the tweets of the 50 Twitter feeds you follow? 150? 500? Do you think those people who claim to follow over a thousand other Twitter feeds ever even LOOK at the tweets?? How do you feel about being followed by all those robots and porn sites?
  • Instagram – More robots and porn sites. More opportunities to buy followers.
  • Followers – That’s right, you want to have a popular Twitter feed or Instagram?? Buy yourself 10,000 followers. Or more. It doesn’t cost that much.*** We are really talking about a hall of mirrors here.

You can read more about it using the links below. I won’t waste more words. I want to get off my computer now because I have a real book I am reading. One made with paper. Seriously. So, because it means nothing:

  • Don’t follow me on Twitter!
  • Don’t like my Facebook page!
  • Don’t follow me on Instagram!

Peace Out,

—TW 


(Links below open in a new window.)

*Engagement (Rate)
Trackmaven – Engagement Rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement rate include users’ comments, shares, and likes. <http://trackmaven.com/marketing-dictionary/engagement-rate/>

“4 Instagram Analytics Tools for Your Business”, HootSuite, <https://blog.hootsuite.com/instagram-analytics-tools-business/>

**Daily Views
“Snapchat Video Traffic Has Caught Up With Facebook”, Fortune <http://fortune.com/2016/03/01/snapchat-facebook-video-views-2/>

“Facebook Daily Views get New Metrics”, International Business Times <http://www.ibtimes.com/facebook-inc-fb-daily-video-views-get-new-metrics-publishers-2342825>

***Buy Followers:
“Big Business: Buying Fake Instagram Followers”, Huffington Post,<http://www.huffingtonpost.com/shayla-r-price/big-business-buying-fake_b_6322362.html>

That VR is so hot right now.

VR3


VR is HOT right now. Do you know why? You probably see those goofy goggles and imagine some gamer shooting aliens. That is WAY off. The whole VR world has changed. TechWite helps you understand how.


  • “Old VR” – Think of Google Maps “Street View”—flat, boring…
    • 2D – although you can “move”, the images have no depth.
    • Viewed through a porthole – big screen, little screen, it’s still like a submarine.
    • Controlled manually – by a keyboard, joystick, or game controller. It kind of works, but it’s not like being there.
    • Still images create the 360 degree “dead” world
    • No interaction with anything “in” the images
  • “New VR” – Think of Star Trek TNG’s “Holodeck”—mind blowing, you are there!
    • 3D – What you see has depth, you can see “around” objects
    • It Devours your vision – that’s what those goofy headsets are for- everything you see is part of the VR world. Add stereo sound, and that’s why it’s called “immersive”. You are in it!
    • Controlled by your movement – Turn your head to the right, you see what is on your right in the VR world. Look up, look down, ditto. This alone is a bit of a shock the first time you experience it!
    • Content can be 3D 360 degree video – Want to go for a helicopter ride over Manhattan? Be sure to hold on to something before you look down!

That’s just the beginning. Size, gravity, time – they can’t stop you. Examples:

  • RTVR – Like drones? Be one. Experience flying, in Real Time Virtual Reality
  • Remember Fantastic Voyage? You are now a tiny submarine inside a living human body. Explore the arteries and veins and organs. You see this, and experience it.

There’s so much to learn about this, to think about. Fortunately, the Tech media is all over it. (Links for you, below.) Start reading about it. But no words can do this justice, you must experience it. Get some Google Goggles, get the New York Times app for your iPhone or Android, and download one of the demos. Then take some time to imagine the possibility of experiencing the impossible.

—TW

via TidBits On the iPhone, Virtual Reality Is Unofficially Real

via AirWatch Blog  5 Epic Examples of Business Using Virtual Reality

via Google Filed Patent For Injecting A Device Directly Into Your Eyeball To Improve Vision – Forbes —Yes, another suggestion that we are not that far from “The Matrix”.

via Augmented and Virtual Reality: A New Vision – Deloitte CIO – WSJ

via Virtual Reality Therapy: Treating The Global Mental Health Crisis | TechCrunch.

via Samsung Announces Gear 360, a New Virtual Reality Camera – The New York Times.

 

How to Fix Persistent Apple Calendar Entries

Icon_Calendar1Meetings, appointments, reminders—if you’ve put Apple’s iCloud Calendar to good use for awhile, you probably have lots of old Calendar events, maybe years, maybe decades of old events. You are paying for that storage with your money, and for the processor overhead with your time. And…do you really want the NSA to have access to all this? You should clean it up. It’s the past. Let it go! But how?

This is Apple, so it should be easy, right? Well, yes, but friends, this is one of those rare potholes in the normally smooth road of the Apple ecosystem. Apple will help you hide your old Calendar entries, but we want to DELETE, and just locating information on deleting them requires an epic effort worthy of a Homer narrative. For you, TechWite provides the “Cliff’s Notes” shortcut to the answers:

🙈  The iCloud Ostrich Method

iCloud_hide_events

Hide old events in iCloud: Click the Gear icon for Preferences… > Advanced > Old Events. But they are still there.  We want to DELETE and in iCloud, that’s as good as it gets. On your Mac? Back when versions of OS X were named after BIG CATS, there was a similar option in Calendar > Preferences. That option is GONE.

SAre_you_sure_you_want_to_delete_this_event?top Making Sense—Warning: If you manually delete appointments ONE at a time, iCloud will try to send “updates” to all your meeting recipients. You may have hundreds or thousands of entries. Imagine the annoyed responses from old friends, lovers, family, and former work associates asking why you are cancelling a meeting in the PAST?? My advice: If you encounter this issue, and get queries, DON’T RESPOND.

Like the Labors of Hercules! The long, tedious, and frankly annoying search propelled as if by a motivational prophecy from the Delphic oracle—that this should be easier, this should be obvious, and if “The Steve” were here, this simply would not be a problem.

  • Apple support on Twitter abandoned me because I didn’t “DM” them.
  • Apple Support Communities (formerly known as ‘the boards’) had many, many, many posts asking for help on this topic, and virtually NO solutions.
  • Books about “Calendar”? There were some books about iCloud but otherwise, not to be found.
  • Mac OSX Hints site came closer to a solution by suggesting cool Apple technologies AppleScript, and Automator, but for me, these either worked partially, inconsistently, or not at all. And at last I found…
  • The Golden Link—Somehow (and I’m not sure how) I discovered, and thank goodness, bookmarked, the Golden Link to “Advanced Calendar and iCal troubleshooting“, which I present to you: https://support.apple.com/en-us/HT204598

iCloud: Advanced Calendar and iCal troubleshooting

The most common causes for data-based issues with Calendar are:

  • Unreadable or incompatible calendar data.
  • Reoccurring calendar events that have no end date (such as birthdays).
  • Duplicate events.
  • An excess of calendar events that happened in the past (especially those that were previously synced from another calendar client).

Any of these conditions could be the cause of your issues with Calendar in OS X (or iCal) and iCloud.

Well thanks Apple! And in that most important article, Apple explains how to perform all kinds of maintenance on your Calendars, backing up, disconnecting from iCloud and other services, cleaning up, and restoring. I leave that work to you, reader.

…to delete those old entries, I provide the two answers:

  1. Delete Entries in Macintosh Calendar App: In the search bar, type “.“—a single period—and press <Return>. This will produce a search response list of ALL your entries, which you may then select (using the various select options that you know how to use, right?) and <Delete>. (This still has the issue with sending “updates” to recipients, so be careful. Otherwise, go to #2, below.)
    [BTW: Can you do this in iCloud? I can’t even find the Search Bar in iCloud. Where is it??]
  2. Use a 3rd Party Macintosh Calendar Tool: Download a more capable Calendar replacement, or a Calendar utility. These will do the work for you that Apple has abandoned. I recommend BusyCal. You can download the free trial, and use it to batch clean your calendar using their wonderful List View of calendar entries. You may like it so much that you decide to buy it. (I did!)

And there you have it.  Peace Out.—TW