Call me Ishmael. Call them Nverts.

 

They used to call it the “blog-o-sphere”—the world of bloggers. As blogs became less fashionable and Tweeting became all the rage, “Twitter-sphere” became “Twitter-verse”. (Because a Universe is BIGGER than a sphere, or planet, get it?)

Then it was “Facebook”, the number one tip-top destination, yea, the very Paris of the Internet. What do you call that?  “Facebook” obviously. To many people, Facebook is the Internet. (But, by the way, as India proved recently to Mark Zuckerberg, it’s not.) Are the unwashed Facebook masses the “Facebook-ians”? “Bookees?” “Fakers?” No matter. Today, I want to identify the un-brainwashed masses, the unfettered few, the unsavvy, who don’t know, and maybe don’t care about all that social stuff, and who, in this wacky, world wide web may get misled or tripped up by their blissful ignorance.

You know who “they” are, you might even be one of them. And heavens, “they” represent a whole spectrum of experience: Folks who founded the Internet, who pioneered it using America OnLine or CompuServe, yet they don’t know a Snapchat from a Tinder. Face it, at the speed of tech, even the savviest of ellipticals probably aren’t familiar with the most current and hippest of apps, whatever those may be this weekSo there are plenty of people out there who don’t know one thing or another about “social”, and I want to help.

But first what are “they” called? How to refer to the innocents in this overwhelming and over-rated world of Social Media? The collective mass of humanity not hip to “social”. Is there a name for what Apple’s marketing used to call, “The Rest of Us?”

“Newb” suggests they are “new” to Social, but are joining the herd. Not what we are looking for.

“Social Media Luddite” has been used—way too judgmental.

Call them nverts! First we identify their “place” as “the Nverse”. This is short for “Non-Social Universe”—”Nsphere” sounds pretty good too, but face it, a UNIVERSE is bigger than a SPHERE, and we need a lot of room. (And in this crazy, mixed up world, nothing is original. If you Google, you’ll find #Nverse, meaning, who-knows-what? Some kind of reference to a Math equation? We don’t care.) Oviously the denizens of the Nverse are Nverts—like Non-Social Internet Introverts, they turn away  from the social Internet. It’s not perfect. How many people know what a phub is anyway? A lot of research and effort went into creating that word. Nvert. If you have a better name for Nhabitants of the Nverse, tell me!

But why am I do doing this? What’s my point? Here. I read this on a web site recently:


“Currently, we have about 70,000 followers on Facebook and Twitter.  That’s 70,000 people that we can learn from and service on a daily basis.”*


Uh, no. Seriously. No, you can’t. Nverts, awaken! NO, THEY CAN’T LEARN FROM AND SERVICE Seventy Thousand of them ON A DAILY BASIS.

There is a certain naïveté, a hubris in that statement. The world has not changed that much. A small company, well-staffed by super-smart well-parented and motivated and energetic staff, may “learn from, and service” some of their customers who “follow them” on Facebook and Twitter. But 70,000? Uh uh.

I have a Twitter feed, I use Instagram, I write a blog. It’s “reality check” time for the Nverse.

—TechWite

P.S. Happy Tenth Birthday Twitter!!

*I’m not going to follow good journalistic practice and tell you where I got this quote because I don’t want to drive more traffic to their site. They may implode with information!

Just Another Facebook Thing on Instagram

via Photo Taking, Editing and Sharing | Instagram Help Center

Instagram_noDesktop

I like being able to post things quickly. I like being able to share things online. I like when different tools from different companies run on different systems from different companies and work well.


“Instagram” – A photo app for mobile devices that posts pictures on the Internet. As in “Instantly”, and from the ancient photographic device the “Kodak Instamatic Camera“, and “gram” as in the ancient electronic communication tool the “telegram”. The name suggests, “Instantly sending a photograph electronically.” Not: fiddling around, copying files, and all that…


Some things, I don’t like.

I don’t like the way Facebook controls the Instagram API, guarding it jealously, and making it hard to post Instagrams if you are not using the Instagram app. And definitely if you would like to do it from a DESKTOP computer, i.e. “dinosaur technology”, “platform of the previous Millennium”, etc.—in other words, “not a mobile advertisement device”. (This is old news if you’ve been Instagramming for awhile. I came late to Instagram mainly because I didn’t want to use it after it became part of Facebook—right as I was letting the tumbleweeds blow down the sandy main street of my Facebook page on the Internet.)

So, Okay. I’ll work around this. I’ll move files, and copy and paste, and upload, blah, blah, blah. I’ll use IFTTT. I’ll do what it takes and I’m going to send photos to my blog from Instagram. So there!

This is part of the Zberging of the Internet. It’s gonna work the way “The Mark” wants gosh darn it, or it isn’t going to work!

—TechWite

IPad Quirky? Unstable? Manage your storage!

A former colleague, Cary, asked TechWite about her unstable iPad. TechWite responds…

Your iPad, has a limited amount of storage.  You may recall hearing that it had: 16 Gig, 64 Gig, 128 Gig (Gigabytes). Depending on what you do with it, that storage on your iPad gets used by photos, songs, movies, books, and everything else. If the iPad gets slow, undependable, crashes, or won’t install the latest iOS update, chances are the storage space (whatever it was originally) is all “filled up”. A trip to visit your local Apple Store, or Apple Dealer, or friendly, knowledgeable consultant may be in order. But first, you can try clearing out some space yourself.


“What was a lot then, is nothing now.” —Christo’s 2nd Law of Computing

What’s a Gig? A Gigabyte is a thousand Megabytes. What’s a Megabyte? In the PaleoMac days of the PC revolution BI (Before iOS), early adopters and PC enthusiasts liked to throw around numbers the way auto afficianados today talk about the doomed-wheeled-hunks-of-metal-and-plastic that will soon be replaced by autonomous cars. Those PaleoGeeks made hilarious comments such as, “I upgraded my Mac to 512K RAM and bought an external 10Meg SCSI Hyperdrive.” If you’re a Facebook user, or an “elliptical” (as the media calls this new generation), you don’t care what a Megabyte is, and it doesn’t matter. So forget the details.

Just remember, as always in capitalism and technology: more is better. When you buy your next Apple device, try to get the one that has *more*. Eventually, even that won’t be enough, but for now, that’s all you need to know.


To get started, the Settings app is the place to go. Open it, and follow along…

Step 1 – Check Storage

Settings > General > Storage & iCloud Usage

This will take you to a panel that displays your “Used” and “Available” storage (below). There is no hard and fast rule here, but you want the “Available” number to be big. (If it is already 5 Gig or more, then storage is probably *not* what is causing your problems.) Next, let’s make more storage available by getting rid of stuff that no longer serves you.

Step 2 – Manage Storage

Tap Manage Storage…
It may take some time for your device to fill in the details of your “Storage” panel. Be patient. Eventually, you will get a list of your apps and how much storage they use—sorted from biggest data usage to smallest. You can go through all of these apps, but you are going to get the best results by working on the apps at the top of the list, which are usually Music, Videos, and Photos (below).

Step 3 – Identify and Delete Songs that no Longer Serve You
Tap Music:
You’ll get a list of all the music on your iPad, grouped by Artist, Album, and Song. You can start deleting right at this “top” level, and Delete all songs by one artist.

Tap on one Artist, and Slide to the LEFT, to reveal the “Delete” button.
Tap “Delete” to delete all the songs by that artist.

Don’t want to get rid of everything by that artist? Just want to delete one song? You can “drill down” and use the same method as above to Delete specific albums or songs. Below, we tap Artist “A.C.Newman” > Album “Shut Down the Streets” > Song “Encyclopedia of Classic Takedowns” and then Delete.

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13bc945723bc8de65619270d58ca471f

 

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Step 4 – Repeat, and Validate
Repeat this process to get rid of as much music as you want. You can then use the same process to Delete the space-eating data of other apps on your iPad. When you are done, check your storage again. (From Step 2, above):
Settings > General > Storage & iCloud Usage

Finally, power your iPad completely down and restart it:

  1. Hold the “Sleep/Wake” button down until the screen goes dark and you see the “Slide to Power Down” button on the screen.
  2. Slide to Power Down.
  3. After the iPad completely shuts down, wait 30 seconds, and power it back up. How? Hold down the Sleep/Wake button until the Apple logo appears.

NOW, with that extra space that you’ve saved, does your iPad behave better? If not, you could try re-installing the OS, but for most people, that means it’s probably time for a visit to your local Apple support person.

Thanks for stopping by,

—TechWite

This post was written (almost) entirely on an iPad using Evernote. Interested? Tell me.

Dear #Millennials, The “Z’s” are coming. 😱

 

ted_scott_2016-02-07 at 5.49.12 PMDear Millennial, you are aging. 

No, I’m not talking about this GREY HAIR THING. Stop a minute, put down the phone, fingers off please, now listen to me. YOU ARE AGING. By most definitions you joined us on this planet as early as 1982. That means the oldest amongst you are approaching their mid-thirties. Many are easily within 10 years of the age of 40. Mark Zuckerberg, the icon of your generation, will be thirty-two in 2016. Sorry. I know you were busy texting and trying to get corporations to understand how to hire and retain you, and you didn’t see it coming, but it’s true. You are aging. In fact, you are not even “the new generation” anymore. Corporate Human Resources departments are already trying to figure out how to recruit and retain the next generation. Not you. I’m talking about “Generation Z”.

Got that? Take a deep breath. It will be okay. I’d like to offer some advice for what to expect, and how to move forward as the universe pulls away from you as its center.

First, although many of you hate the term “millennial”, by now you should be used to it.
I know,  “Gen Y”—being just an iteration in a series—was not as cool as it was for your predecessors. They got “Generation X“. You got “Generation Y”. They got to affiliate themselves with the “X Files” and “X Box“, and even, “OS X“. They gave you the “Y”, and then they changed it to the “M” word. “Millennial”. Jeez. For you gals and guys, someone might confuse your generational nom de plume with “Perrennial”, or “Centennial”, but not much else, and neither of those mean much. A flower that comes up every year? Okay. But  certainly “Millennial” isn’t as bad as being called a “Boomer” or even: “Baby Boomer“! What does that bring to mind? So PUH-LEASE, it could be worse; stop whining about what people call you and get over it.

Next, be prepared for the marginalization of the systems that you have created and used, whatever they are, and no matter how well they work. “Change for the sake of change” is the byword here; that’s what generations do. Can you remember these favorite Boomer tools that are now nearly non-existent?

  • “paper”
  • “book”
  • “telephone”
  • “pencil”
  • “calculator”

A similar fate may fall upon the favorite tools of you and your cohorts. Be prepared!

Keep your ears open for the “big proclamations” about change that come from the media and corporate CEO offices. These will affect you. There are precedents. Look backwards. Forty years ago futurologists told the Boomers, “Paper is obsolete. We are going to the paperless office. Nobody will print anything!”. They said this every year for years. “This is the year we see the paperless office!” It was a joke. No Boomer believed it. But here’s why you should be wary: “The Paperless Office” wasn’t about getting rid of paper, it was about getting rid of Boomers! The Boomers became complaisant. And what happened? Filing cabinets disappeared. Giant shredders materialized in hallways. In the midst of this melee, jobs were outsourced. And the final blow, Boomers were bushwacked by “the Cloud”.

Today the futurologists say—as if telling Millennials what they want to hear—”Email is obsolete, email is going away. People don’t need email. The ‘M’s’ communicate with texting. (‘Snapchat’, ‘Facebook’, ‘Tinder’, ‘Slack’—fill in the name your favorite social media app that the Big Heads don’t use, and don’t understand)”. Who cares about email? You don’t use it. But getting rid of email clears the queue to put your technology on the guillotine. What do you suppose will go next, when the “Z’s” take over?

You “M’s” are big on “the Open Office”—no walls, lots of collaborative open space. Want privacy? Use headphones. And there’s the whole “remote work”, “working offsite” thing, which really means, “working from home”.  I wonder what will happen with that? I’m guessing next it will be the “office-less office”. Maybe it’s the texting apps? You tell me. Expect things to be dashed to pieces and cast aside as “old fashioned”—certainly “not as good” as whatever the “Z’s” come up with. Oh, and hang on, you won’t like this next one.

In the workplace, expect the senior people in the company to lavish great praise, and without actually comprehending it, to marvel at the creativity of the new changes that the next generation has brought forth, even if those changs have no practical business use. They’ll fall all over themselves trying to figure out how to get their old lumbering organization to look attractive to this new group of people. To anyone looking at this objectively, the obsequious nature of their actions appears pathetically desperate and says more about the incompetence of their leadership and the inability of their organization to innovate than it does about a new generation in the workplace. You might see really weird things happen, like the whole giant corporation change its branding to something that is just weird. Or the IT department may abruptly switch platforms, forcing the whole workforce to change how they work, because the CIO attended some conference where the “technology of the new generation” was discussed.

You may begin to feel marginalized in the workplace. At first, this might seem like your ideas are just not getting the respect they deserve. You have to work harder, or fight harder, to get your colleagues or managers to do what you know—because you are smart, and from your years of experience—to be the right thing. But when you begin to feel that you are being humored or ignored, take a breath. Pause. Evaluate. When it seems that your creativity and experience are no longer valued, perhaps even mocked, then it’s time to step back and appreciate your excellent Benefits package and consider your options. If the company begins to have “town meetings” about “change management”, and suggests that you all read, the latest faddish management book for companies in transition, then move quickly, because you will probably not be there long enough to retire.

Focus on what is important. In your home life, with your children, hopefully you realize by now that not everyone on the soccer team deserves a trophy. (Probably least of all, the coach.) There are those who are better than others at some things ,and there are those who rise to the situation, and there are those who just do the work and get it done and they’re all valuable. They all make worthwhile contributions, and if they are your children you appreciate and love them no matter what. With that in mind, step out of the way, and move on gracefully, and hopefully to something better. But, like it or not, now it’s someone else’s turn.

—TechWite

Apple, Hogwarts of Tech, w/o Headmaster Jobs, no longer a “growth” stock??

via Looking for Signs That Apple’s Runaway Growth Is Waning – The New York Times.

Sure, Steve Jobs called the iPad a “magical device”, and if you listen to the press, Apple is the Hogwarts of Technology. Here’s the old and new evidence compiled by the Ministry of Magic:

  • “Reality Distortion Field” – The perception-bending mind trick of the late Headmaster, Steve Jobs, notorious for making Apple employees, industry pundits, the press, and anyone else who was close enough to listen, believe that something, some new product, some new idea, that wasn’t that hot, was really going to be the next big thing. 
  • “Halo Effect” – Attributed to the iPod, said to lift the sales of Apple’s other products, as if riding a broom, making even the Ron Weasley of the corporate desktop—the humble Macintosh—look good!
  • “The Apple Effect” – Now, after decades of attributing rises and falls in the whole stock market to Apple’s price, and the company’s “inability to maintain the pace of innovation“, the analysts have coined this magical influence over the stock market, the “Apple Effect”.

Do not doubt that Apple is responsible for the rise and fall of the stock market. The New York Times has a cool graphic to prove it! (See Big Data Analysis, below.) I guess if you’re Tim Cook, it’s better than being “beleaguered”.

theAppleEffectNYT

This is bad news though, because Apple stock has traded down this past week, causing the pundits and analysts to waste lots of ink (or these days, electrons) pontificating on the unlikely future of the most successful business in history. Oh, gosh, is it no longer a “growth stock”? Is it now become one of those boring old “value stocks”? This is a strategic question that must be answered! (At least for someone at Goldman Sachs.)

But does it matter to most of us? When Apple stock is selling at $100+ a share? Can Amir Average afford a few hundred shares when he is still not in the “one per cent?” Is it Growth? Or is it Value? And does it really matter?

You won’t hear this often from TechWite, but, I DON’T KNOW.

-Techwite

Apple Flashback 2006: Weird News

Looking back at 2015 – News about labor practices in China, wearables, and Big Tech in politics. But wait! This is from 2006. Tempora mutantur?

Apple’s Bad News? – The business news is alive with stories that Apple’s iPods are built by virtual slave labor in China. [Isn’t that true of all manufactured goods from China?] Does make you wonder how prices are going to stay low when the rest of the world asks for a decent wage. Apple has stated it will ‘investigate’ since this clearly runs against their corporate philosophy.

Nike Deal Borgs Nano Runners – In one more of an endless onslaught of new products and technical innovations from Apple, Nike and Apple are co-advertising the “Nike Runner’s Kit” for iPod Nanos. The kit consists of a wireless sensor that goes in your shoe, a receiver that attaches to your iPod Nano, and software. Once configured, the runner can receive real-time audio feedback in his headphones, as the ‘kit’ tracks speed, distance, and calories burned. Does it also monitor pulse and heartrate? After exercise, the runner can sych the data with software on his Mac or PC, and even upload it to a web site where he can compete with other runners.

Grand Old Party Usurps Flag, is iPod Next? – Do not misunderestimate the significance of President Bush’s fondness for his iPod. For providing an opportunity for local Republicans to discuss how to further control the media, monitor all forms of communication for un-patriotic behaviour, enhance corporate profits, and further modify the tax code to their advantage, the RNC rewards ‘coffee’ hosts with a customized iPod, wrapped in a red, white, and blue flag decal!

Hillary’s Hits Hit the News – But wait! Just when this party starts to fade, we’ve got news of Hillary’s iPod, and my gosh, what’s on it?? It was Bill’s gift to her, and it’s full of Eagles, Beatles, pretty much what you would expect. Jeez. Everybody wants to be a cat. 🙂

Can the Democrats top the GOP marketing coup with their own promotional video iPod to big donors? Rumors assert it will contain denial sound bytes and contradictory truths from the current administration, including:

  • “There absolutely are WMD”
  • “Mission accomplished”
  • “Anyone that leaks will be fired”
  • “This is not a fishing expedition. These are targeted wiretaps of international callers”

…And more. Get yours today!!

– From Unpredictable Issue #81

Overlooked and Underused: iPhone Personal Hotspot

Mac and iPhone—Best of Friends

 

MacWiFiMenu12_17_15

Tether this. On a PC, if you don’t have access to ethernet or Wi-Fi, you can “tether” your cell phone for internet access—if your phone and data plan support it, and if you can figure out the configuration. You set it up with a bunch of steps, using Bluetooth or a USB cable, Windows, and phone configuration settings, and hopefully, it works. The real “road warriors” out there know this and may use it, but for most people? Meh. Too much trouble. (I used to tether a Blackberry. Maybe it’s easier for you Windows folks now. I hope so, but it doesn’t matter to me—because I use a Mac!)

In the Apple world, we expect a little more… Think about it. You guys are “tethered” to the Internet like you’re being tied up or something. iPhones come with “Personal Hotspot” capability, and it’s another one of those overlooked and underused, convenient, “personal” features that makes me want to exclaim, “THERE! See? THAT’S why I use a Mac!!”


Sometimes I wonder if this “personal stuff” is Apple’s snarky revenge for the late-to-the-party IBM PC, that usurped the name “Personal” Computer, and then danced around with a lampshade on its head screaming, “Look at me! Look at me!” for the next 30 years, while the Mac tried to get attention by standing in the corner, being cool, and drawing pictures.


My iPhone is in my backpack. To get to the internet, I don’t have to touch it; I don’t have to see it! It appears on the Mac Wi-Fi menu as a “Personal Hotspot” choice (see screenshot). And get this, incredibly, my iPhone “Personal Hotspot” is actually “Off“. (Check this on your iPhone: Launch Settings > Personal Hotspot.) It’s “Off”, but my Mac and iPhone are pals, so my Mac puts the iPhone on the list, and even displays signal strength (Yellow Arrow) and battery level (Blue arrow). If I select “Christo’s iPhone 6” from the Mac Wi-Fi menu, the “Personal Hotspot” on the iPhone switches to “On“. The secret here is that my devices share the same iCloud account. Cool right? Will it turn it back “Off” too? Of course! After connecting, a “Disconnect from Christo’s iPhone 6” item appears on the menu. As long as I choose that, the “Personal Hotspot” turns “Off“.

Here’s an important tip: Remember to “Disconnect..” if you just close the lid on your MacBook, your iPhone continues to act like a Wi-Fi router, burning battery and cellular data like a FIEND!! So remember to Disconnect first! Why doesn’t Apple just make it turn off as soon as you shut the lid on your MacBook? They could, but remember, you might not be the only one using the Personal HotSpot!

It’s your business if you get “tethered” or get “Personal”.  I know what I like, and to TechWite, this Personal Hotspot functionality has been well thought out and sensibly integrated, end-to-end. And, as I’ve been saying for a long time, “…that’s the difference!”


Would you like to hear more? Sometime soon TechWite will write again about: “Mac and iPhone—Best of Friends”.

Apple and Ive Flat Design Assault

via Former Apple Design Gurus Criticize Apple’s Current Designs.

via “Flat Design”? Destroying Apple’s Legacy… or Saving It.

Apple-hockey-puck-mouse

Wake up, Tim! Many years ago, Apple used a great deal of research and creative thought to revolutionize, popularize, and consumerize “Personal Computing” by creating interface rules and guidelines that made most Macintosh applications work consistently, regardless if the application was written by Apple, Microsoft, or one of the hundreds of other software companies that have passed into obscurity at the hands of change and monopoly. (Remember WordPerfect? pfs:Write? ThinkTank? Aldus Pagemaker?) It wasn’t always that way.

The power of this innovation is lost today because—like so much of technology—it is taken for granted. Apple designers, most notably Jonathan Ive, have placed form far above function. The result is inconsistency in the interface, hidden interface elements, huge assumptions about users knowledge, or perseverance, or desire to explore, and the capacity of users to remember invisible elements and features.

If you struggle figuring out how to do something on your iPhone or iPad or Mac, especially something that ought to be simple and obvious, then you’ve encountered the new design philosophy. Learn more about how it ought to be – read the articles linked at the top of this article. And, heck, you could tell Apple what you think! (Maybe they’ll hear you.)

http://www.apple.com/feedback/

A new Star Trek in 2017 – Oh boy!

A_Bad_Day_for_TargetPractice

via A new Star Trek series will premiere in 2017 | The Verge. CBS targets the new $5.99 a month “CBS All Access” at the world’s Trekkies, Trekkers, Trek Fans, Tribbles, and Hobbits. One hopes their aim and technology is better than that of Lieutenant Worf and Security Officer Tasha Yar…

Geordie LaForge:  “Data, is my visor malfunctioning? What the heck are they shooting at?”

Mr. Data:  “I have yet to determine that. They appear to be looking in one direction, but pointing their phasers elsewhere.”

Geordie LaForge:  “Who taught Tasha how to shoot? She’s holding that phaser like an umbrella!”

Mr. Data:  “Yet, the beam is somehow deflected downward near Worf’s.”

It’s not as if there isn’t a huge backlog of Star Trek Media available if you look, but for something new you’ll have to subscribe to yet another streaming service!!

Think Twice Before Putting Your Refrigerator in the Cloud

via Connected Device Data an Enterprise Windfall – Deloitte CIO – WSJ.

imageEnterprises can save millions (billions?) by analyzing and responding appropriately to the usage data provided by connected devices—HVAC, power meters, appliances, manufacturing equipment. Yes, we are talking about “IoT”, the Internet of Things, one of the hottest topics in tech news. The savings for large businesses are already being realized.

But is IoT really a big benefit for Jake and LaTeisha Consumer? So far folks, the evidence says otherwise. IoT as a matter of convenience for the consumer—when it runs out, order your detergent immediately from Amazon by pushing a button on your washer; change your thermostat, turn off your lights, shut your drapes from an app or web browser because you are going to be away—yes. Practical and convenient applications of the technology to the life of the consumer sells to the consumer, but analysis of the data? Who is really going to do that? Who benefits?

Once again, the more you give away your privacy, the more you push your life into the cloud, the more the marketing mavens can target sales to you. To your house. To your car. To your power meter. To your refrigerator. Just think, you run out of olives and Samsung sends you a private tweet when you drive by the supermarket. Your refrigerator and auto manufacturer, supermarket, Twitter, and who-knows-who-else get to “help” you.  The technology is here NOW to do that. It’s just a matter of time.

Think twice before putting your Refrigerator in the Cloud.

TW