Tag Archives: Apple

Clickbait is Killing the Internet

theattentionmerchants_coverDid that headline get your attention?
Did you click a link to get here? Why? What did you expect to see? Okay, sorry, that title was “clickbait”. I want you to read my blog. I want you to stop whatever you were doing and visit the TechWite site, so I created a sensational title. That was my motivation. What was yours? It’s worth thinking about…


ClickbaitDo we really need to define this? It is what it sounds like: A title, heading, or image designed to DISTRACT the web user from whatever s/he is doing, click a link, and “go” somewhere else.


Clickbait is often about advertising, the end result to get you to BUY something. But it’s also about EYEBALLS, to get you to look at an ad, push up the “readership” of a page, a video, or person, or site. It’s not just in Facebook and gawdawful “news” web sites like nj.com. It’s on LinkedIN.

HINT: If an article has “Steve Jobs” in the title, especially if it’s about “Tim Cook is NOT Steve Jobs” it’s clickbait. If it’s about Apple or some other company being doomed or “beleaguered” it’s clickbait.

Dishonest clickbait is infuriating.
Let’s say just because it sounds interesting, you click on one of those links, “The Five Worst Plastic Surgeries of Playboy Bunnies”. That GRABS your attention. But gosh, now you’re on a page with an article about lawnmowers! Where are the bunnies? Nope, not even the kind with long ears. You’ve been had. And somewhere, somebody gets to claim your click and say their link got you to look at a web page. This is getting so bad that on YouTube you’ll click on a link for one thing, and end up watching a video for something completely different. And before you know it, minutes, maybe hours, have gone by. Where? Can you remember what you watched? Do you know what a “black out” is? I’m inventing a new term today: “the CBO“- Clickbait Black Out. If you’ve experienced this, it’s time to take a look at your digital life.

Think before you click!
Internet people, TechWite—newly committed to spending less time in a browser—is not going to write a long essay about this. Not today. But TechWite will offer you some sage advice: Think before you click. It could save your life, a few minutes at a time. Think before you click. Take a couple of seconds before you take the bait. TRY to remember WHAT you were planning to do today. Be aware. Right here. Right now. And may you go for a walk, outside, in nature.

—TW

Want to know more? These links open in new windows, think before you click!!:

Partly covered as a topic in this book by Tim Wu, “The Attention Merchants“.

Or read or listen about it here:  How Free Web Content Traps People In An Abyss Of Ads And Clickbait : All Tech Considered : NPR

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Apple Flashback 2001: SoundJam a Goner

soundjampanelStill Waiting for the music alarm…

October, 2016, iTunes version 12.5.2 released. By most accounts iTunes is still a mess, as Apple tries to clean up the application that has for years devolved into the baffling, unmanageable compost pile of all Apple media. But fifteen years ago, iTunes was a gem, a minimal Apple interface quickly slapped on top of a great third party app called “SoundJam”. But what would be the fate of the real “SoundJam”? The one that had the VU Meter/scope display, karaoke mode, and other cool features that iTunes lacked?

“Sound Jam 2.5.3 – You figure this out, I sure can’t. What is the status of Sound Jam?? One day there’s an article on MacWorld about them abandoning development for OS X. The Sound Jam web site is getting real old, and the product shows all the signs of being abandoned, BUT NOW there’s a new update to version 2.5.3. The web site says 2.5.2 is the most recent version. This all sounds WEIRD AND FAMILIAR. Remember the TWO YEAR death throes of WORDPERFECT MAC at the hands of those FOOLS at COREL?? A little TRUTH from Casady and Greene would be nice. I like Sound Jam better than iTunes, but I predict we’ll all be using iTunes before long…”

“…back in U&O #16  I predicted the demise of my favorite MP3 player, ‘SoundJam’, at the hands of Apple’s favorite (free) MP3 player, ‘iTunes’. What I didn’t mention is that I wrote the CEO of Casady and Greene, suggesting that he COME CLEAN and tell the Mac community what was going on with SoundJam. I even wrote a press release for him. Did he listen to me? Who knows. But today C&G announced the end of SoundJam MP as of June 1, ‘at the request of the developers’—who all work for Apple now. I only hope Apple will add the missing SoundJam features to iTunes, such as the ability to use it as an Alarm Clock. And we should appreciate that Casady & Greene like any GOOD MAC COMPANY, DID THE RIGHT THING and told us the truth.”

—From Unpredictable Issue #18 May, 2001

“Courage”, Innovation, and Headphone Jacks

 

screen-shot-2016-09-11-at-4-22-08-pmA word about “Courage”:
Phil. Seriously? At this particular date, with all of its significance, the word “courage” applied to the way people use their $600 telephone is a mind-jarring mis-use of English. Is this just another case of pandering to the drama of Ellipticals? They can deal with it. It’s just a freakin’ jack!!

The crazed, emotional rants in advance of the official product announcements were generally from people complaining that they don’t want to give up their wired headphones. You don’t have to give up your headphones. You lose the jack.

Read the details people.

  • The iPhone 7 comes with Apple lightning connector “Earpods”—you connect them to your phone with a “lightning” connector. (The same connector used for your power adapter.)
  • Apple also includes a little “dongle” to connect your current headphones using the Lightning port.
  • This only applies to iPhone 7 and newer Apple devices going forward.
  • For now, you can’t charge your phone and listen at the same time. Wow. Big inconvenience.

iMac 1998—What’s a Big Inconvenience?? The first friggin’ iMac was a Big Inconvenience!
The first iMac was the first Macintosh with USB connectors. Printers? Scanners? Modems? Hey, none of the old stuff worked!! You had to buy all kinds of new cables, adapters, and peripherals. USB was brand new. And mice? Thank you, Jonny Ive, who designed this crazy ROUND mouse (which became known as “the Hockey Puck“) that spawned a whole industry of replacements and add-ons because it was so useless. AND there was no floppy drive to install all the new drivers!! Gone! All those boxes and stacks of 3.5” floppies were now about as useful as…well, nothing. We didn’t call that “courage”, we called that “Steve Jobs fixing Apple”.


screen-shot-2016-09-11-at-4-22-51-pmAirPods?
As for the new wireless earbuds, airbuds, EarPods, AirPods, whatever…those beautifully designed Dyson-style, GI-Joe sized, mini-hairdryers will only work for people who can put them, and keep them in their ears. I can’t. Love the technology. Hate the shape.

Here I am giving away another brilliant idea again: “Pod Shapers”, a special adapter for the AirPod to hold it on your head because it won’t stay in your ear. Especially for the Boomer market, available in a range of fluorescent colors to make them little buggers easier to find!

To The Whiners—If you really hate Apple roping you into its eco-system and “forcing” you to go wireless and buy airbuds, EarPods…whatever, then go on, buy a Samsung. Just, make sure you also buy a fire extinguisher. 😎

—TechWite

 

That VR is so hot right now.

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VR is HOT right now. Do you know why? You probably see those goofy goggles and imagine some gamer shooting aliens. That is WAY off. The whole VR world has changed. TechWite helps you understand how.


  • “Old VR” – Think of Google Maps “Street View”—flat, boring…
    • 2D – although you can “move”, the images have no depth.
    • Viewed through a porthole – big screen, little screen, it’s still like a submarine.
    • Controlled manually – by a keyboard, joystick, or game controller. It kind of works, but it’s not like being there.
    • Still images create the 360 degree “dead” world
    • No interaction with anything “in” the images
  • “New VR” – Think of Star Trek TNG’s “Holodeck”—mind blowing, you are there!
    • 3D – What you see has depth, you can see “around” objects
    • It Devours your vision – that’s what those goofy headsets are for- everything you see is part of the VR world. Add stereo sound, and that’s why it’s called “immersive”. You are in it!
    • Controlled by your movement – Turn your head to the right, you see what is on your right in the VR world. Look up, look down, ditto. This alone is a bit of a shock the first time you experience it!
    • Content can be 3D 360 degree video – Want to go for a helicopter ride over Manhattan? Be sure to hold on to something before you look down!

That’s just the beginning. Size, gravity, time – they can’t stop you. Examples:

  • RTVR – Like drones? Be one. Experience flying, in Real Time Virtual Reality
  • Remember Fantastic Voyage? You are now a tiny submarine inside a living human body. Explore the arteries and veins and organs. You see this, and experience it.

There’s so much to learn about this, to think about. Fortunately, the Tech media is all over it. (Links for you, below.) Start reading about it. But no words can do this justice, you must experience it. Get some Google Goggles, get the New York Times app for your iPhone or Android, and download one of the demos. Then take some time to imagine the possibility of experiencing the impossible.

—TW

via TidBits On the iPhone, Virtual Reality Is Unofficially Real

via AirWatch Blog  5 Epic Examples of Business Using Virtual Reality

via Google Filed Patent For Injecting A Device Directly Into Your Eyeball To Improve Vision – Forbes —Yes, another suggestion that we are not that far from “The Matrix”.

via Augmented and Virtual Reality: A New Vision – Deloitte CIO – WSJ

via Virtual Reality Therapy: Treating The Global Mental Health Crisis | TechCrunch.

via Samsung Announces Gear 360, a New Virtual Reality Camera – The New York Times.

 

How to Fix Persistent Apple Calendar Entries

Icon_Calendar1Meetings, appointments, reminders—if you’ve put Apple’s iCloud Calendar to good use for awhile, you probably have lots of old Calendar events, maybe years, maybe decades of old events. You are paying for that storage with your money, and for the processor overhead with your time. And…do you really want the NSA to have access to all this? You should clean it up. It’s the past. Let it go! But how?

This is Apple, so it should be easy, right? Well, yes, but friends, this is one of those rare potholes in the normally smooth road of the Apple ecosystem. Apple will help you hide your old Calendar entries, but we want to DELETE, and just locating information on deleting them requires an epic effort worthy of a Homer narrative. For you, TechWite provides the “Cliff’s Notes” shortcut to the answers:

🙈  The iCloud Ostrich Method

iCloud_hide_events

Hide old events in iCloud: Click the Gear icon for Preferences… > Advanced > Old Events. But they are still there.  We want to DELETE and in iCloud, that’s as good as it gets. On your Mac? Back when versions of OS X were named after BIG CATS, there was a similar option in Calendar > Preferences. That option is GONE.

SAre_you_sure_you_want_to_delete_this_event?top Making Sense—Warning: If you manually delete appointments ONE at a time, iCloud will try to send “updates” to all your meeting recipients. You may have hundreds or thousands of entries. Imagine the annoyed responses from old friends, lovers, family, and former work associates asking why you are cancelling a meeting in the PAST?? My advice: If you encounter this issue, and get queries, DON’T RESPOND.

Like the Labors of Hercules! The long, tedious, and frankly annoying search propelled as if by a motivational prophecy from the Delphic oracle—that this should be easier, this should be obvious, and if “The Steve” were here, this simply would not be a problem.

iCloud: Advanced Calendar and iCal troubleshooting

The most common causes for data-based issues with Calendar are:

  • Unreadable or incompatible calendar data.
  • Reoccurring calendar events that have no end date (such as birthdays).
  • Duplicate events.
  • An excess of calendar events that happened in the past (especially those that were previously synced from another calendar client).

Any of these conditions could be the cause of your issues with Calendar in OS X (or iCal) and iCloud.

Well thanks Apple! And in that most important article, Apple explains how to perform all kinds of maintenance on your Calendars, backing up, disconnecting from iCloud and other services, cleaning up, and restoring. I leave that work to you, reader.

…to delete those old entries, I provide the two answers:

  1. Delete Entries in Macintosh Calendar App: In the search bar, type “.“—a single period—and press <Return>. This will produce a search response list of ALL your entries, which you may then select (using the various select options that you know how to use, right?) and <Delete>. (This still has the issue with sending “updates” to recipients, so be careful. Otherwise, go to #2, below.)
    [BTW: Can you do this in iCloud? I can’t even find the Search Bar in iCloud. Where is it??]
  2. Use a 3rd Party Macintosh Calendar Tool: Download a more capable Calendar replacement, or a Calendar utility. These will do the work for you that Apple has abandoned. I recommend BusyCal. You can download the free trial, and use it to batch clean your calendar using their wonderful List View of calendar entries. You may like it so much that you decide to buy it. (I did!)

And there you have it.  Peace Out.—TW

 

Call me Ishmael. Call them Nverts.

 

They used to call it the “blog-o-sphere”—the world of bloggers. As blogs became less fashionable and Tweeting became all the rage, “Twitter-sphere” became “Twitter-verse”. (Because a Universe is BIGGER than a sphere, or planet, get it?)

Then it was “Facebook”, the number one tip-top destination, yea, the very Paris of the Internet. What do you call that?  “Facebook” obviously. To many people, Facebook is the Internet. (But, by the way, as India proved recently to Mark Zuckerberg, it’s not.) Are the unwashed Facebook masses the “Facebook-ians”? “Bookees?” “Fakers?” No matter. Today, I want to identify the un-brainwashed masses, the unfettered few, the unsavvy, who don’t know, and maybe don’t care about all that social stuff, and who, in this wacky, world wide web may get misled or tripped up by their blissful ignorance.

You know who “they” are, you might even be one of them. And heavens, “they” represent a whole spectrum of experience: Folks who founded the Internet, who pioneered it using America OnLine or CompuServe, yet they don’t know a Snapchat from a Tinder. Face it, at the speed of tech, even the savviest of ellipticals probably aren’t familiar with the most current and hippest of apps, whatever those may be this weekSo there are plenty of people out there who don’t know one thing or another about “social”, and I want to help.

But first what are “they” called? How to refer to the innocents in this overwhelming and over-rated world of Social Media? The collective mass of humanity not hip to “social”. Is there a name for what Apple’s marketing used to call, “The Rest of Us?”

“Newb” suggests they are “new” to Social, but are joining the herd. Not what we are looking for.

“Social Media Luddite” has been used—way too judgmental.

Call them nverts! First we identify their “place” as “the Nverse”. This is short for “Non-Social Universe”—”Nsphere” sounds pretty good too, but face it, a UNIVERSE is bigger than a SPHERE, and we need a lot of room. (And in this crazy, mixed up world, nothing is original. If you Google, you’ll find #Nverse, meaning, who-knows-what? Some kind of reference to a Math equation? We don’t care.) Oviously the denizens of the Nverse are Nverts—like Non-Social Internet Introverts, they turn away  from the social Internet. It’s not perfect. How many people know what a phub is anyway? A lot of research and effort went into creating that word. Nvert. If you have a better name for Nhabitants of the Nverse, tell me!

But why am I do doing this? What’s my point? Here. I read this on a web site recently:


“Currently, we have about 70,000 followers on Facebook and Twitter.  That’s 70,000 people that we can learn from and service on a daily basis.”*


Uh, no. Seriously. No, you can’t. Nverts, awaken! NO, THEY CAN’T LEARN FROM AND SERVICE Seventy Thousand of them ON A DAILY BASIS.

There is a certain naïveté, a hubris in that statement. The world has not changed that much. A small company, well-staffed by super-smart well-parented and motivated and energetic staff, may “learn from, and service” some of their customers who “follow them” on Facebook and Twitter. But 70,000? Uh uh.

I have a Twitter feed, I use Instagram, I write a blog. It’s “reality check” time for the Nverse.

—TechWite

P.S. Happy Tenth Birthday Twitter!!

*I’m not going to follow good journalistic practice and tell you where I got this quote because I don’t want to drive more traffic to their site. They may implode with information!

IPad Quirky? Unstable? Manage your storage!

A former colleague, Cary, asked TechWite about her unstable iPad. TechWite responds…

Your iPad, has a limited amount of storage.  You may recall hearing that it had: 16 Gig, 64 Gig, 128 Gig (Gigabytes). Depending on what you do with it, that storage on your iPad gets used by photos, songs, movies, books, and everything else. If the iPad gets slow, undependable, crashes, or won’t install the latest iOS update, chances are the storage space (whatever it was originally) is all “filled up”. A trip to visit your local Apple Store, or Apple Dealer, or friendly, knowledgeable consultant may be in order. But first, you can try clearing out some space yourself.


“What was a lot then, is nothing now.” —Christo’s 2nd Law of Computing

What’s a Gig? A Gigabyte is a thousand Megabytes. What’s a Megabyte? In the PaleoMac days of the PC revolution BI (Before iOS), early adopters and PC enthusiasts liked to throw around numbers the way auto afficianados today talk about the doomed-wheeled-hunks-of-metal-and-plastic that will soon be replaced by autonomous cars. Those PaleoGeeks made hilarious comments like, “I upgraded my Mac to 512K RAM and bought an external 10Meg SCSI Hyperdrive.” If you’re a Facebook user, or an “elliptical” (as the media calls this new generation), you don’t care what a Megabyte is, and it doesn’t matter. So forget the details.

Just remember, as always in capitalism and technology: more is better. When you buy your next Apple device, try to get the one that has *more*. Eventually, even that won’t be enough, but for now, that’s all you need to know.


To get started, the Settings app is the place to go. Open it, and follow along…

Step 1 – Check Storage

Settings > General > Storage & iCloud Usage

This will take you to a panel that displays your “Used” and “Available” storage (below). There is no hard and fast rule here, but you want the “Available” number to be big. (If it is already 5 Gig or more, then storage is probably *not* what is causing your problems.) Next, let’s make more storage available by getting rid of stuff that no longer serves you.

Step 2 – Manage Storage

Tap Manage Storage…
It may take some time for your device to fill in the details of your “Storage” panel. Be patient. Eventually, you will get a list of your apps and how much storage they use—sorted from biggest data usage to smallest. You can go through all of these apps, but you are going to get the best results by working on the apps at the top of the list, which are usually Music, Videos, and Photos (below).

Step 3 – Identify and Delete Songs that no Longer Serve You
Tap Music:
You’ll get a list of all the music on your iPad, grouped by Artist, Album, and Song. You can start deleting right at this “top” level, and Delete all songs by one artist.

Tap on one Artist, and Slide to the LEFT, to reveal the “Delete” button.
Tap “Delete” to delete all the songs by that artist.

Don’t want to get rid of everything by that artist? Just want to delete one song? You can “drill down” and use the same method as above to Delete specific albums or songs. Below, we tap Artist “A.C.Newman” > Album “Shut Down the Streets” > Song “Encyclopedia of Classic Takedowns” and then Delete.

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Step 4 – Repeat, and Validate
Repeat this process to get rid of as much music as you want. You can then use the same process to Delete the space-eating data of other apps on your iPad. When you are done, check your storage again. (From Step 2, above):
Settings > General > Storage & iCloud Usage

Finally, power your iPad completely down and restart it:

  1. Hold the “Sleep/Wake” button down until the screen goes dark and you see the “Slide to Power Down” button on the screen.
  2. Slide to Power Down.
  3. After the iPad completely shuts down, wait 30 seconds, and power it back up. How? Hold down the Sleep/Wake button until the Apple logo appears.

NOW, with that extra space that you’ve saved, does your iPad behave better? If not, you could try re-installing the OS, but for most people, that means it’s probably time for a visit to your local Apple support person.

Thanks for stopping by,

—TechWite

This post was written (almost) entirely on an iPad using Evernote. Interested? Tell me.