Wake up, Tim! Many years ago, Apple used a great deal of research and creative thought to revolutionize, popularize, and consumerize “Personal Computing” by creating interface rules and guidelines that made most Macintosh applications work consistently, regardless if the application was written by Apple, Microsoft, or one of the hundreds of other software companies that have passed into obscurity at the hands of change and monopoly. (Remember WordPerfect? pfs:Write? ThinkTank? Aldus Pagemaker?) It wasn’t always that way.
The power of this innovation is lost today because—like so much of technology—it is taken for granted. Apple designers, most notably Jonathan Ive, have placed form far above function. The result is inconsistency in the interface, hidden interface elements, huge assumptions about users knowledge, or perseverance, or desire to explore, and the capacity of users to remember invisible elements and features.
If you struggle figuring out how to do something on your iPhone or iPad or Mac, especially something that ought to be simple and obvious, then you’ve encountered the new design philosophy. Learn more about how it ought to be – read the articles linked at the top of this article. And, heck, you could tell Apple what you think! (Maybe they’ll hear you.)