Sheesh. “Creators”. Not to be confused with “Creatives”, those UX Designers, Graphic Artists, and other creative people for whom I have a great deal of respect. No, “Creators”—often called “Influencers”—frequently celebrities, but also the kids who make some brain dead cat video or self-absorbed “Hey guys!”, eye shadow review, and thousands of other kids watch it, and brands offer them big bucks for endorsements and product placement on their social media and podcasts. In our mixed up Internet media world, this situation creates the illusion that what Creators do is actually work, and work of value. And of course in that case, they should be paid fairly!! To quote John Mellencamp, “A’int that America?”
…so these two women create an app to compare rates, so the “creators” can be paid fairly and not get screwed by the brands. In a crazy world, that kind of makes crazy sense. The app is subtly titled, “F*** You Pay Me”. (Without the asterisks, of course. This is Generation Z, the free speech generation.) After all:
“[Brands] they need us, more than we need them!”— A. Creator
UMM, no. They don’t really need your cat video that much, or your vapid “Hey guys!” review. With or without a helpful app, you’re not all going to get paid $125 million a year like Slappy Dingdong, or whatever his name is with his 16 bazillion “followers”.
This would all be pretty funny if there weren’t so many people in need, so many hungry, so many people willing to do real labor for reasonable pay if only they could get a job. This is the same aberration as the SVG (Silicon Valley Genius) who spends his days figuring out how to make a goofy mustache and giant eyeballs stick to a face on a video on Instagram. Or for that matter, on Apple Messages (To think, I used to MOCK the Windows Cursor design team!!) We’ve got no universal healthcare, the planet is burning, but Silicon Valley Geniuses are going to fix bad traffic with flying cars, and there are plenty of bazillionaires going into space on their giant penis rockets.
Listen, if you’re smart, creative, or have money to burn, maybe you should examine your priorities?
🌎 Right now, the world needs more #GoodTech !!