Tag Archives: History

🖖🏻 Internet 2022 – What’s the ONE thing you can do to make it better?

Way back in 2019 (BC), I summarized why, in 2016, I stopped writing about tech and the Internet. TLDR: I felt like I was always writing and reporting about Negative stuff. Ironically, I never published that blog because it seemed way too negative. 🤣 Today we revisit the Internet to see what has changed, and I will give you TechWite’s ONE Suggestion for Making the Internet Better.

Back in the previous decade, before Covid and so much else, I saw the once promising Internet turning into the mess covered in the categories below:

  1. Bad Manners, Shaming, and Other Rotten Behavior
  2. Facebook
  3. Hacking, Swindling, Blackmail, & Ransom
  4. Harassment and Sexism
  5. Amazon, Uber, Monopoly and the New Workplace Overlords
  6. Net Neutrality
  7. New Technologies
  8. Privacy
  9. Resistance
  10. Trends

* DATB – (Details at the Bottom) For details, scroll down and read the article titles (with links) that I collected at the time.

None of these issues have gone away —except maybe Net Neutrality—and regular readers will note that I even see some hope here and there. In fact, before I dive into the worst of it, I want to add a couple more hopeful signs:

Old Data Never Dies“—Or maybe it does! Some companies are actually cleaning up their accounts — allegedly, they respect your privacy and won’t keep your information forever! Here are two examples:

Realism about Likes and Engagement? — There is the whole Elon thing, and I’m not going to give the guy another stage for his drama; we knew months ago that Twitter didn’t have as many users as they claim. So maybe people are catching on to the fakeness of it all?? One can hope. 🙂

eBooks have a future? — Not addressed elsewhere in TechWite, but a long-time issue for me is the limitations of purchased eBooks when copy-protected by Amazon, Apple, et al. They’re often not cheaper than paper, they have some great tech advantages, but basically if you buy an eBook, you are the only person who ever gets to use it. You can’t loan it, share it, give it away, or sell it. So why buy it? I thought Blockchain might be a way that people could “own” eBooks and have all the options of selling, sharing etc. One company is planning to sell textbooks as NFTs. Of course they want to protect the book as their asset, but the technology could be used to allow individuals to OWN and sell eBooks just as if they were “real”.

Pearson plans to sell its textbooks as NFTs | Publishing | The Guardian
Educational publisher’s move into non-fungible tokens is intended to claw back some of the income lost to secondhand sales
— Read on www.theguardian.com/books/2022/aug/02/pearson-plans-to-sell-its-textbooks-as-nfts

The rest of this stuff sounds much like it did in 2017…

#Hacking and #NoPrivacy

LastPass, a Password Manager With Millions of Users, Is Hacked – WSJ
The company said no information was stolen from its more than 33 million users after an unauthorized party accessed its development environment
— Read on www.wsj.com/articles/lastpass-a-password-manager-with-millions-of-users-is-hacked-11661524398

FTC Sues Over Tracking Data That Could Expose Visits to Abortion Clinics – The New York Times
Federal regulators said the sale of geolocation information on tens of millions of smartphones could expose people’s visits to private places.
— Read on www.nytimes.com/2022/08/29/business/ftc-lawsuit-tracking-data-abortion.html

Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret – The New York Times (2018)
Dozens of companies use smartphone locations to help advertisers and even hedge funds. They say it’s anonymous, but the data shows how personal it is.
— Read on www.nytimes.com/interactive/2018/12/10/business/location-data-privacy-apps.html

And then there’s Facebook...

Read this Felix Krause blog from just the other day. (It’s not much different than the 10 articles about Facebook in the DATB.)

iOS Privacy: Instagram and Facebook can track anything you do on any website in their in-app browser · Felix Krause
— Read on krausefx.com/blog/ios-privacy-instagram-and-facebook-can-track-anything-you-do-on-any-website-in-their-in-app-browser

Facebook, Meta, Zuckerburg and everything he owns represent the biggest threat to creativity, safety, security on the Internet, and life as we would like to know it. For all the times he and the company have been caught lying, stealing data, selling it illegally, monopolizing, crushing competition, etc. etc. etc., they’ve never admitted culpability. Oops! We’ll have to do better! Poor Mark! He wakes up every day to find somebody wants to put him down. He’s a victim!! Right.

So What’s the one thing you could do to make the Internet a better place? Delete Facebook. I don’t mean sign out and stay off for a few weeks or months and write an article about how you “Quit Facebook” (you’ll find these all over the Internet). They’re fake quitters. I’m saying DELETE FACEBOOK and never go back to it, never. (Most people don’t understand all the thieving corrosive technology behind the “friendly” interface of Fakebook. I don’t. But I AM TECHWITE, and I know enough to tell you to avoid it.)

Facebook is a time wasting, drama-generating cesspool of scammers and criminals that encourages people to treat each other badly. Never, ever, ever use Facebook or have it installed on your phone or iPad. If you are tempted to go to Facebook via a web browser, don’t. Before you do, learn all about private browsing and clearing your cache, and all the other stuff you have to do to wipe the digital leeches that Facebook will attach to your identity just by using a browser. Unfortunately, this probably applies to Instagram and Mark’s Metaverse, and every other company or product he buys and corrupts or destroys. But let’s keep it simple. #DeleteFacebook

—TechWite Peace Out 🤙🏻

*DATB (below)

BAD MANNERS, SHAMING, AND OTHER ROTTEN BEHAVIOR circa 2017


Jon Ronson: When online shaming goes too far | TED Talk | TED.com
AT&T and Johnson & Johnson Pull Ads From YouTube – The New York Times
‘Missing Richard Simmons,’ the Morally Suspect Podcast – The New York Times
U-cant-talk-to-ur-professor-like-this – The New York Times

FACEBOOK


Don’t Let Facebook Make You Feel Miserable – The New York Times
‘10 Concerts’ Facebook Meme May Reveal More Than Musical Tastes – The New York Times
After Posting of Violent Videos, Facebook Will Add 3,000 Content Monitors – WSJ
Can Facebook Fix Its Own Worst Bug? – The New York Times
Why Facebook Keeps Beating Every Rival: It’s the Network, of Course – The New York Times
Cleveland Police Seek Suspect After a Killing Seen on Facebook – The New York Times
Facebook denies targeting insecure users – BBC News
Millions duped by Facebook Live video – BBC News
Facebook Live ‘broadcasts gang rape’ of woman in Sweden – BBC News
‘Sex assault’ streamed on Facebook Live – BBC News

 

HACKING, SWINDLING, BLACKMAIL, & RANSOM


Password manager OneLogin hacked, exposing sensitive customer data | ZDNet
Disney hack: Ransom demanded for stolen film
Russian Cyberforgers Steal Millions a Day With Fake Sites – The New York Times
How to Make $80,000 Per Month on the Apple App Store – Medium
India’s Call-Center Talents Put to a Criminal Use: Swindling Americans – The New York Times
In Cyber Attack Where does Microsoft’s Responsibility Lie? – The New York Times
U.S. Far-Right Activists Promote Hacking Attack Against Macron – The New York Times
Hacking Attack Has Security Experts Scrambling to Contain Fallout – The New York Times
Hackers Hide Cyber Attacks in Social Media Posts – The New York Times  
No, Your Phone Didn’t Ring. So Why Voice Mail From a Telemarketer? – The New York Times

HARASSMENT AND SEXISM


Women in Tech Speak Frankly on Culture of Harassment – The New …
Here are 6 of Our Favorite iOS 11 ARKit Demonstrations – The Mac …
Jake Paul, a Reality Villain for the YouTube Generation – The New …

 

Amazon, UBER, Monopoly and the NEW WORKPLACE OVERLORDS


Amazon’s Move Signals End of Line for Many Cashiers – The New …
How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons – The New York Times
Uber to Repay Millions to Drivers, Who Could Be Owed Far More – The New York Times
The Online Marketplace That’s a Portal to the Future of Capitalism – The New York Times

NET NEUTRALITY


FCC and Congress Work to Roll Back Net Neutrality – TidBITS
F.C.C. Chairman Pushes Sweeping Changes to Net Neutrality Rules – The New York Times

 

NEW TECHNOLOGIES


IoT Opens New Door for DDoS Attacks – CIO Journal – WSJ
Google Wants Driverless Cars, but Do We? – The New York Times

 

PRIVACY


Microchip Implants for Employees? One Company Says Yes – The …
Sonos says users must accept new privacy policy or devices … – ZDNet
Your Roomba May Be Mapping Your Home, Collecting Data That …
Clearing Out the App Stores: Government Censorship Made Easier – The New York Times

 

RESISTANCE


Resist the Internet – The New York Times
Hooked on Our Smartphones – The New York Times
Leave Your Laptops at the Door to My Classroom – The New York Times

TRENDS


Mossberg: The Disappearing Computer – Recode
As Coding Boot Camps Close, the Field Faces a Reality Check – The New York Times
Maybe We’ve Been Thinking About the Productivity Slump All Wrong …
How Technology Has Failed to Improve Your Airline Experience – The New York Times
Platform Companies Are Becoming More Powerful — but What Exactly Do They Want? – The New York Times
Valuation Shell Game: Silicon Valley’s Dirty Secret – The New York Times

#ResisttheInternet #AvoidtheInternet Protect your #Privacy #DeleteFacebook — Why I stopped writing about Tech

Hipsters, audiophiles, and young people like vinyl, but why? 🤔

A friend has been raving about Spotify (or other streaming music services) for several years.

It’s hugely convenient, you have access to TONS of music whenever you want, and the quality is “digital”. Can’t argue the first two points, but as for the “quality”—at least when I had Sirius some years ago—I was frequently annoyed with the “flanging” distortion in streamed music. Same with Pandora, which I gave up due to the ads. Maybe it’s better now? Anyway, this same friend is now getting into vinyl mostly because his daughters are into it. 😎

Hipsters, audiophiles, and young people like vinyl, but why? Me? I’m old enough to have had three or four hundred LPs, and a selection of stackable equipment and big speakers. None of which I miss much. I sometimes miss the aesthetic. With LPs you take time to listen. It’s not immediate or convenient. And there is, the…

  • Visual —large print liner notes, and cover art
  • Tactile —the process of removing a disc from the sleeve, wiping the dust from it, placing it on the turntable, lowering the tonearm
  • Auditory—that first moment when the needle catches music in the groove

Great, and Do you remember these?

  • Scratches
  • Warping
  • Skips
  • Turntable rumble
  • Inter-groove modulation
  • Needle issues—especially proper tonearm weight and balancing

    Only some of this may be resolved with expensive, high end equipment. For others, you have to replace your precious vinyl!

Is it the sound?—Is the appeal the retro-aesthetics of mid-century music reproduction? Or is it the sound? If it’s the sound, it’s not that it is “more realistic” or “genuine”. Because it can’t be. Not if you understand the analog fundamentals of how LPs and tape work. I won’t bloviate about that here, (although I could.) To keep it simple: the specs of most audio equipment don’t even match the range of human hearing – usually 20Hz-20kHz. More pertinent to my point, the alleged analog “warmth” of LP sound has more to do with the “RIAA Rolloff”—a standard process by which the sound is filtered and equalized as it is recorded and played back. It’s not just pure “analog”, unmodified sound. If you want the details, this is a really good article that explains it.—> https://ledgernote.com/columns/mixing-mastering/riaa-curve/

Theoretically, you could use an equalizer to tweak your Music or iTunes player to make all your CDs sound more like vinyl. Or, if you still think an LP sounds “better” than a CD, try this experiment—If you have the equipment, cables, etc., (again, this is your DIY project, not mine). Record one of your favorite LPs on your computer, and then play it back, on your computer (if that’s the only way), but preferably through the same amplifier and speakers you use for your LP. You could even record it onto a CD (If you still have that ability. These days, those are fading fast!) Play that vinyl album from the CD. Is the sound different between the source LP and the digital copy? I’d contend that the digital recording can capture and reproduce all the “warmth” of the LP. Try it. I have.

I’m not against vinyl, I’m just against dumb reasons for justifying its use. Hang onto those LPs, enjoy everything about them that is different, but don’t tell me it’s about the sound unless you can definitively prove that you can always tell, “Is it Ella? Or is it Memorex?”

Cheers!

— TechWite

So-Called “Creators” vs. #GoodTech

Sheesh. “Creators”. Not to be confused with “Creatives”, those UX Designers, Graphic Artists, and other creative people for whom I have a great deal of respect. No, “Creators”—often called “Influencers”—frequently celebrities, but also the kids who make some brain dead cat video or self-absorbed “Hey guys!”, eye shadow review, and thousands of other kids watch it, and brands offer them big bucks for endorsements and product placement on their social media and podcasts. In our mixed up Internet media world, this situation creates the illusion that what Creators do is actually work, and work of value. And of course in that case, they should be paid fairly!! To quote John Mellencamp, “A’int that America?”

…so these two women create an app to compare rates, so the “creators” can be paid fairly and not get screwed by the brands. In a crazy world, that kind of makes crazy sense. The app is subtly titled, “F*** You Pay Me”. (Without the asterisks, of course. This is Generation Z, the free speech generation.) After all:

“[Brands] they need us, more than we need them!”

— A. Creator

UMM, no. They don’t really need your cat video that much, or your vapid “Hey guys!” review. With or without a helpful app, you’re not all going to get paid $125 million a year like Slappy Dingdong, or whatever his name is with his 16 bazillion “followers”.

This would all be pretty funny if there weren’t so many people in need, so many hungry, so many people willing to do real labor for reasonable pay if only they could get a job. This is the same aberration as the SVG (Silicon Valley Genius) who spends his days figuring out how to make a goofy mustache and giant eyeballs stick to a face on a video on Instagram. Or for that matter, on Apple Messages (To think, I used to MOCK the Windows Cursor design team!!) We’ve got no universal healthcare, the planet is burning, but Silicon Valley Geniuses are going to fix bad traffic with flying cars, and there are plenty of bazillionaires going into space on their giant penis rockets.

Listen, if you’re smart, creative, or have money to burn, maybe you should examine your priorities?

🌎 Right now, the world needs more #GoodTech !!

— TechWite

😎 Apple Flashback 2001: Dell Fire Hazard

Snail Desktop Picture“I’m a PC, and I’m on Fire!”— Snail promotes Intel, Justin Long promotes Mac, er, Windows…  “Unpredictable Mac”, Explored the difference between Macs and PCs back when it mattered…

“Hey, Dell just recalled 200 THOUSAND plus batteries from their Wintel laptops because of overheating. There is at least one known case of a battery causing a fire. This is the SECOND major recall of batteries from BELEAGUERED DELL COMPUTER. Did you hear anything about it? Did Wall Street jump all over them? Is the press drooling for Dell’s downfall??

And That’s The Difference.”

— from “Know The Difference” UnpredictableMac Issue #17 May 04, 2001
“It’s a new millennium.”

“Courage”, Innovation, and Headphone Jacks

screen-shot-2016-09-11-at-4-22-08-pmA word about “Courage”:
Phil Schiller. Seriously? At this particular date, with all of its significance, the word “courage” applied to the way people use their $600 telephone is a mind-jarring mis-use of English. Is this just another case of pandering to the drama of Ellipticals? They can deal with it. It’s just a freakin’ jack!!

The crazed, emotional rants in advance of the official product announcements were generally from people complaining that they don’t want to give up their wired headphones. You don’t have to give up your headphones. You lose the jack.

Read the details people.

  • The iPhone 7 comes with Apple lightning connector “Earpods”—you connect them to your phone with a “lightning” connector. (The same connector used for your power adapter.)
  • Apple also includes a little “dongle” to connect your current headphones using the Lightning port.
  • This only applies to iPhone 7 and newer Apple devices going forward.
  • For now, you can’t charge your iPhone and listen at the same time. Wow. Big inconvenience.

iMac 1998—What’s a Big Inconvenience?? The first friggin’ iMac was a Big Inconvenience!
The first iMac was the first Macintosh with USB connectors. Most people had never seen nor heard of USB. Printers? Scanners? Modems? Hey, none of the old stuff worked!! You had to buy all kinds of new cables, adapters, and peripherals. USB was brand new. And mice? Thank you, Jonny Ive, who designed this crazy ROUND mouse (which became known as “the Hockey Puck“). THAT spawned a whole industry of replacements and add-ons because it was so useless. AND there no floppy drive to install all the new drivers!! Gone! All those boxes and stacks of 3.5” floppies were now about as useful as…well, nothing. We didn’t call that “courage”, we called that “Steve Jobs fixing Apple”.


screen-shot-2016-09-11-at-4-22-51-pmAirPods?
As for the new wireless earbuds, airbuds, EarPods, AirPods, whatever…those beautifully designed Dyson-style, GI-Joe sized, mini-hairdryers only work for people who can put them, and keep them in their ears. I can’t. Love the technology. Hate the shape.

Here I am giving away another brilliant idea: “Pod Shapers”, a special adapter for the AirPod to hold it on your head because it won’t stay in your ear. Especially for the Boomer market, available in a range of fluorescent colors to make them little buggers easier to find!*

To The Whiners—If you really hate Apple roping you into its eco-system and “forcing” you to go wireless and buy airbuds, EarPods…whatever, then go on, buy a Samsung phone. Just, make sure you also buy a fire extinguisher. 😎

—TechWite

*Did I call this or what?! Just get PowerBeats Pros in your color choice!—TW, 3/1/2022

That VR is so hot right now.

VR3


VR is HOT right now. Do you know why? You probably see those goofy goggles and imagine some gamer shooting aliens. That is WAY off. The whole VR world has changed. TechWite helps you understand how.


  • “Old VR” – Think of Google Maps “Street View”—flat, boring…
    • 2D – although you can “move”, the images have no depth.
    • Viewed through a porthole – big screen, little screen, it’s still like a submarine.
    • Controlled manually – by a keyboard, joystick, or game controller. It kind of works, but it’s not like being there.
    • Still images create the 360 degree “dead” world
    • No interaction with anything “in” the images
  • “New VR” – Think of Star Trek TNG’s “Holodeck”—mind blowing, you are there!
    • 3D – What you see has depth, you can see “around” objects
    • It Devours your vision – that’s what those goofy headsets are for- everything you see is part of the VR world. Add stereo sound, and that’s why it’s called “immersive”. You are in it!
    • Controlled by your movement – Turn your head to the right, you see what is on your right in the VR world. Look up, look down, ditto. This alone is a bit of a shock the first time you experience it!
    • Content can be 3D 360 degree video – Want to go for a helicopter ride over Manhattan? Be sure to hold on to something before you look down!

That’s just the beginning. Size, gravity, time – they can’t stop you. Examples:

  • RTVR – Like drones? Be one. Experience flying, in Real Time Virtual Reality
  • Remember Fantastic Voyage? You are now a tiny submarine inside a living human body. Explore the arteries and veins and organs. You see this, and experience it.

There’s so much to learn about this, to think about. Fortunately, the Tech media is all over it. (Links for you, below.) Start reading about it. But no words can do this justice, you must experience it. Get some Google Goggles, get the New York Times app for your iPhone or Android, and download one of the demos. Then take some time to imagine the possibility of experiencing the impossible.

—TW

via TidBits On the iPhone, Virtual Reality Is Unofficially Real

via AirWatch Blog  5 Epic Examples of Business Using Virtual Reality

via Google Filed Patent For Injecting A Device Directly Into Your Eyeball To Improve Vision – Forbes —Yes, another suggestion that we are not that far from “The Matrix”.

via Augmented and Virtual Reality: A New Vision – Deloitte CIO – WSJ

via Virtual Reality Therapy: Treating The Global Mental Health Crisis | TechCrunch.

via Samsung Announces Gear 360, a New Virtual Reality Camera – The New York Times.

 

Apple, Hogwarts of Tech, w/o Headmaster Jobs, no longer a “growth” stock??

via Looking for Signs That Apple’s Runaway Growth Is Waning – The New York Times.

Sure, Steve Jobs called the iPad a “magical device”, and if you listen to the press, Apple is the Hogwarts of Technology. Here’s the old and new evidence compiled by the Ministry of Magic:

  • “Reality Distortion Field” – The perception-bending mind trick of the late Headmaster, Steve Jobs, notorious for making Apple employees, industry pundits, the press, and anyone else who was close enough to listen, believe that something, some new product, some new idea, that wasn’t that hot, was really going to be the next big thing. 
  • “Halo Effect” – Attributed to the iPod, said to lift the sales of Apple’s other products, as if riding a broom, making even the Ron Weasley of the corporate desktop—the humble Macintosh—look good!
  • “The Apple Effect” – Now, after decades of attributing rises and falls in the whole stock market to Apple’s price, and the company’s “inability to maintain the pace of innovation“, the analysts have coined this magical influence over the stock market, the “Apple Effect”.

Do not doubt that Apple is responsible for the rise and fall of the stock market. The New York Times has a cool graphic to prove it! (See Big Data Analysis, below.) I guess if you’re Tim Cook, it’s better than being “beleaguered”.

theAppleEffectNYT

This is bad news though, because Apple stock has traded down this past week, causing the pundits and analysts to waste lots of ink (or these days, electrons) pontificating on the unlikely future of the most successful business in history. Oh, gosh, is it no longer a “growth stock”? Is it now become one of those boring old “value stocks”? This is a strategic question that must be answered! (At least for someone at Goldman Sachs.)

But does it matter to most of us? When Apple stock is selling at $100+ a share? Can Amir Average afford a few hundred shares when he is still not in the “one per cent?” Is it Growth? Or is it Value? And does it really matter?

You won’t hear this often from TechWite, but, I DON’T KNOW.

-Techwite

Apple and Ive Flat Design Assault

via Former Apple Design Gurus Criticize Apple’s Current Designs.

via “Flat Design”? Destroying Apple’s Legacy… or Saving It.

Apple-hockey-puck-mouse

Wake up, Tim! Many years ago, Apple used a great deal of research and creative thought to revolutionize, popularize, and consumerize “Personal Computing” by creating interface rules and guidelines that made most Macintosh applications work consistently, regardless if the application was written by Apple, Microsoft, or one of the hundreds of other software companies that have passed into obscurity at the hands of change and monopoly. (Remember WordPerfect? pfs:Write? ThinkTank? Aldus Pagemaker?) It wasn’t always that way.

The power of this innovation is lost today because—like so much of technology—it is taken for granted. Apple designers, most notably Jonathan Ive, have placed form far above function. The result is inconsistency in the interface, hidden interface elements, huge assumptions about users knowledge, or perseverance, or desire to explore, and the capacity of users to remember invisible elements and features.

If you struggle figuring out how to do something on your iPhone or iPad or Mac, especially something that ought to be simple and obvious, then you’ve encountered the new design philosophy. Learn more about how it ought to be – read the articles linked at the top of this article. And, heck, you could tell Apple what you think! (Maybe they’ll hear you.)

http://www.apple.com/feedback/

Happy Birthday Windows 95

I Love Working on a Macintosh.

Does that sound weird? After all these years? To me it doesn’t. But to people who have never worked on Macs—or for some reason that I cannot fathom—have worked on Macs but just not liked it, let’s face it, it sounds weird. Because even in this enlightened new millennium, most computer users use Windows, and sure, they eventually get work done, but honestly, how many Windows users love working on Windows?? Seriously? Even the geekiest of Windows Weenies, the hottest Windows programmers, the most talented of Windows technicians, how many “love” working with Windows? I’d wager, very few. Very, very few. And Mac users? When they switch, when they get their first Mac, what do they say? You’ve probably heard it too: “I love my Mac!”

This is not just hearsay or advertising. I’ve been in this business so long. For years people would tell me their sob stories about their Windows computers, their malware, viruses, their crashes, and slow downs, and on and on. As a consultant I refused work on Windows. There was plenty of work; Windows is a job-creation-machine. But to me, it was always the same nightmare, helping with the same stupid problems. It was no challenge; it was an affront to my creativity. It was “stone knives and bear skins”. Friends, relatives, and potential clients whose business I refused all got the same answer: “Why don’t you get a Mac?”

The price difference was often the reason, and that has diminished over the years, but even deeper, the answer, in the old pri-mac-evil days was pretty basic: “If I get a Mac, who will help me when I have a problem?”

And this was true. With Windows, you could have your brother, father, sister, friend, colleague at work, TOTAL STRANGER, or homeless person on the corner help. The power of ubiquitous monopoly meant that nearly everyone knew someone who could help them reboot their their Pee Cee, format the hard drive, and re-install Windows. (Which was the standard process to fix 95% of the issues with Windows – which, by the way, is why it was called “Windows 95”).

Telling people, “If you get a Mac you won’t have all those problems,” was not enough. Apple support in those days was notoriously hit-or-miss. Apple had a 90 day warranty! (I kid you not! Ninety days!!) There was no Apple Store. There were no “Geniuses”. And Apple had yet to launch a convincing and brilliant Mac vs. PC advertising campaign.

So Microsoft helped. By releasing Windows 95. Ten years after the original Mac, Microsoft embraced the interface so completely, copied the Mac OS so totally, that in the end they won over more users to Apple. “Windows 95” legitamized the Macintosh just as Apple was suffering the “Time of Darkness.”

And here again we have to acknowledge a strategic vision that moved Apple. Maybe it was Steve Jobs—he always gets the credit, for all I know it was Phil Schiller—or someone else at Apple, but they built a comprehensive strategy to address all those objections, one at a time, piece by piece.

Over time, it started happening, they all started to get Macs. For awhile I helped some of my clients move their stuff, but Apple had the tools, and the Apple Store, and the Geniuses available, and soon there wasn’t much work there, and that was okay. It was satisfying to have all these people tell me, “I finally got a Mac! You were so right! It works great!” These days, Macs have become so mainstream, so accepted, so successful, that I don’t even hear that anymore.

Being a Mac user isn’t special or unique. It’s just a good choice. You’d hardly congratulate someone for buying a Mac any more than you would congratulate someone for buying a decent car. And…most people nowadays even understand and accept the emotional attachment that people have for their Macs.

And on this important anniversary, I just want to say, thanks Microsoft. Happy Birthday Windows 95. I love working on a Mac!

Apple Flashback 2002: The Paradox of The Steve

Apple Stores and Employees Under Fire

John Manzione, publisher of “a webzine that professes to ‘Celebrate The Mac!'” writes some OP ED about his less than enchanting experiences with staff at Apple Stores, including comments such as: “Steve Jobs lives in an Ivory Tower and doesn’t hear his customer’s frustrations.” Duh.

This is the paradox of THE STEVE. To keep Apple (in the current non-specific meaningless politic-speak vernacular) ‘moving forward’, Steve can’t look back at the slow Macs that won’t run Oh Ess Ten, or the hundreds and thousands of dollars of peripherals we own that don’t work with TEN, or the frustrations of the HUGE BASE of existing Mac users, at the cool OS 9 stuff that is missing from EX, or some of the really stupid ways that EX bumbles around its interface.

Steve can’t look back. He has to look forward. It’s his job to get us excited about the UNIQUE design of the new iMac, at the freedom and ease of wireless networking, and at the awesome capability of FREE software such as iTunes, iMovie, iPhoto, and iDVD. His is a forward-looking perspective reflecting the words of OUR PRESIDENT (Bush 2), “I think we agree, the past is over.”

From UnpredictableMac Issue #41, March, 2002,
“It’s a new millennium.”

— TechWite